DTH
Videocon d2h and MStar Semiconductor tie up for MPEG-4 HD STBs
MUMBAI: Videocon d2h has decided to go one step further to strengthen its technology by tying up with Taiwan based MStar Semiconductor for its new HD MPEG-4 DVB-2 set top boxes (STB) that will be provided to the Indian market.
The new STB with MStar’s technology provides features such as PVR that allows users to watch content of their interest at their own time. It also allows for watching TV channels with functions such as title/time based recording, rewind and forward, auto serial recording, pause live TV and mark-skip-watch.
“Having a 10 million subscriber base in a very short time in India is a strong testimony of Videocon d2h’s success. It is our honor and pleasure to be the partner with Videocon d2h. Leveraging our cutting-edge set-top box platform, we will continue to support Videocon d2h to further build upon their success,” says MStar Semiconductor chairman Wayne Liang.
Videocon d2h CEO Anil Khera said “We have partnered with MStar, global leader in integrated chips. The ease of user experience, best in class integration and performance provide a significant edge for our cutting edge high definition set-top box. We are hopeful that MStar technology will provide better experience to our consumers as we are looking at consolidating our leadership position.”
Currently Videocon d2h is offering its SD STBs at Rs 1990 the HD ones cost Rs 2000. In an earlier interview Khera had told indiantelevision.com that the DTH operators’ current number of HD subscribers is 8 per cent of the total that has the potential to rise to 20 per cent in the coming few years.
In 2014, the DTH platform’s parent company Videocon group is planning to set up a one million STB plant that will provide STBs for people in phases III and IV of digitisation.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
