DTH
Videocon d2h adds JK 24×7 & Gulistan News
MUMBAI: Videocon d2h, a DTH service, now offers two new News Channels – JK 24×7 News and Gulistan News for its subscribers in Jammu & Kashmir. These channels will be available on promotional Hindi Top-up for flexi pack on channel No 335 and 790, respectively. The 24-hour news channels will deliver the day’s top stories both national and international at any point of time. JK 24×7 is a Hindi news channel while Gulistan News is an Urdu channel.
Videocon d2h executive chairman Saurabh Dhoot said, “We at Videocon d2h have always kept ahead of what our consumers require. Whether it is innovating in our set top boxes or by continuously adding the best channels or in service, we have always led from the front. Content has been a key driver of our leadership, this calendar year we have already added 71 new channels in regional languages. With JK 24X7 News and Gulistan, our subscribers will have even more choice to stay informed with the latest news.’’
Videocon d2h CEO Anil Khera added: “As DAS-4 nears an end, we are seeing a significant appeal of state specific and regional language channels. Adding two channels specifically for J & K underlines our commitment to provide holistic family entertainment to the state.”
Videocon d2h offers a wide range of active services like smart services including Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
