DTH
Videocon d2h adds comedy VAS service from Shemaroo
MUMBAI: To add a pinch of fun, Dish TV has added a new value-added service on its Videocon d2h platform. Comedy Active service is being offered in partnership with Comedywalas, a division of Shemaroo Entertainment.
Comedy Active service is being offered to the subscribers with a free preview of two months after which they can continue to enjoy at a nominal subscription price of Rs 35 + GST.
“We are thrilled to extend Comedy Active service on our Videocon d2h platform after having received a positive response from our viewers on Dish TV Platform. With this announcement, Comedy Active service is now available to our entire subscriber base of 29 million. We have always focused on enhancing our product portfolio and value-added services to bring uninterrupted 24×7 entertainment to our viewers. Our partnership with Shemaroo to launch Comedy Active Service on Videocon d2h platform reiterates our commitment to providing unique content and best TV viewing experience for our viewers,” Dish TV India group CEO Anil Dua said.
Along with original content created especially for this service, Comedy Active will also offer most popular comedy shows of all times like Tu Tu Main Main, Chamatkar, and Ye Jo Hai Zindagi.
“We are very excited to launch Comedy Active service with Dish TV on its Videocon d2h platform. Comedy shows on television are a way for audiences to de-stress from the otherwise hectic life. Comedywalas is an initiative by Shemaroo to bring together high-quality comedy content by curating and creating, rib-tickling programmes. We also use our exceptional programming expertise and associate with stalwarts in comedy to produce some original comic gems. We are sure that this right mix of classic and new comedy shows will be loved by the audience,” Shemaroo Entertainment CEO Hiren Gada said.
“We have always focused on delivering the best value proposition to our customers along with novel entertainment initiatives. The launch of Comedy Active service on our Videocon d2h platform reiterates our commitment to bring handpicked quality content for our viewers of all age groups. Taking ahead our existing partnership with Shemaroo, we are sure this new offering will add to the fun and laughter amongst our viewers across the country,” Videocon d2h marketing head Sugato Banerji said.
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DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
