Dish TV appoints Amitesh Punhani as corporate head- marketing (DTH)

NOIDA: Dish TV India Limited has strengthened its leadership team with the appointment of Amitesh Punhani as corporate head of marketing for its DTH business.

The appointment, approved by the company’s board of directors on June 18 following the recommendation of the Nomination and Remuneration Committee, takes immediate effect. Punhani will also become part of Dish TV’s senior management personnel from the date of his appointment.

With more than two decades of experience across marketing, business growth, digital transformation and revenue management, Punhani brings a diverse background spanning India, Asia-Pacific and global markets.

Over the course of his career, he has held leadership roles at organisations including Tata Steel, Rockwell Automation, Gap Inc., Bharti Airtel Limited, Intex Technologies and Jabra.

During his career, he has led large profit and loss portfolios, developed strategic partnerships, driven category growth and executed revenue enhancement programmes across multiple sectors. His expertise includes brand building, omni-channel go-to-market strategies, customer-centric innovation and business expansion.

Academically, Punhani holds a PhD in vibration and control systems as well as a master’s degree in artificial intelligence from The Ohio State University. He also earned a bachelor’s degree in mechanical engineering from Birla Institute of Technology Mesra.

The appointment comes as Dish TV continues to navigate an increasingly competitive television and digital entertainment landscape, with marketing, customer engagement and brand differentiation becoming critical levers for subscriber growth and retention.

By bringing in an executive with deep expertise across technology, consumer markets and digital transformation, the company appears to be sharpening its focus on strengthening its DTH business and expanding its market reach in a rapidly evolving media environment.