GECs
Viacom18’s Simran Hoon joins The Q as India CEO
Mumbai : Hindi general entertainment channel The Q has roped in Simran Hoon as the company’s chief executive officer, with immediate effect.
In her new role, Hoon will leverage her experience and insight to provide strategic direction to create new opportunities for The Q in India thus driving the organisation’s overall growth.
In a statement released on Wednesday, the company said Hoon carries over two decades of industry experience. Prior to joining The Q, she was associated with Viacom18 as executive vice-president and head of ad sales. She has also been a part of Zee Entertainment Enterprises, Star India and Sony Entertainment Television in leadership positions.
QYOU Media co-founder & CEO Curt Marvis said, “It is the right time to add someone with Simran’s extraordinary capabilities to our leadership team. Our growth in India has been exponential and we are confident that Simran, with her keen business acumen and in-depth understanding of the industry, will immediately propel The Q forward. Simran’s distinguished record and forward-thinking approach will help us stay ahead of the curve.”
The Q India co-founder & MD Sunder Aaron added, “She is a seasoned professional with extensive knowledge of the media and entertainment industry, who brings with her rich experience and enormous expertise that we believe fervently will take The Q to the next level. Her expansive knowledge and understanding of the Indian television market will be of immense value to our company.”
The Q India is an advertiser and influencer marketing supported Hindi language general entertainment channel which recently reached 48.07 Gross Rating Points (GRPs) on BARC (Broadcast Audience Research Council) as of Week 15, 2021.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
