GECs
Viacom18’s Rajesh Iyer joins Zee Entertainment as business head
MUMBAI: Zee Entertainment today announced the appointment of Rajesh Iyer as business head – new initiatives in Hindi Broadcast. Iyer will report to Zee Entertainment chief content and creative officer Bharat Ranga.
Speaking on his appointment Ranga said, “Rajesh is a superior talent with marketeering approach and consumer focus. We are delighted to have him on board to create some thrilling benchmarks in our industry. Zee family welcomes Rajesh and wishes him all the success.”
Iyer said: “I have always admired the Zee group, who have been pioneers in the Satellite and Broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I further, look forward to developing and strengthening the brand.”
Iyer brings with him over 13 years of experience in the areas of marketing and business. His last assignment was as vice president marketing for Colors, Viacom18 where he set up the marketing operations including teams and processes, planned and implemented the marketing strategy for the launch of the brand. Prior to joining Colors, he worked with Star India on Star Plus, interactive services and content and communication for Star Movies and Star World. He has also worked with Ambience Publicis and Ogilvy & Mather.
Iyer’s appointment is with effect from 19 March 2014.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
