GECs
Viacom18 teams up with Seagram’s Imperial Blue & Wavemaker India to celebrate Diwali
Mumbai : Viacom18 Network’s branded content team has once again collaborated with Pernod Ricard – Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India to celebrate Diwali, the festival of lights.
This association is an extension of their collaboration following the huge success of their Holi campaign earlier this year.
Viacom18 and Wavemaker collaborated to create the lighthearted campaign videos, which are being widely promoted across platforms.
Ex-Bigg Boss contestants Rubina Dilaik, Karan Kundrra, Pratik Sehajpal, Nishant Bhat, and ex-Bigg Boss Marathi contestants Jay Dhudhane, Meenal Shah, Vikas Patil, and Vishal Nikam appear in the campaign.
The campaign features these celebrities, who are also friends, as they celebrate the festival of lights. The campaign video celebrates the oddities associated with the exchange of sweets and gifts during Diwali.
The lighthearted and entertaining video capitalises on a common and very popular emotion that every Indian probably feels when they receive a box of soan papdi as the rotational gift every year. What happens when this group of friends is faced with the same dilemma, and it is presented by someone you cannot refuse? The film concludes on a lighthearted note that will make viewers smile.
Commenting on the association, Viacom18 branded content head Vivek Mohan Sharma said, “We are thrilled to be to partnering with Imperial Blue packaged drinking water again and celebrate the festival of lights. The campaign is a beautiful rendition of friends coming together and celebrating Diwali with loved ones. Though the spirits are visibly low at the beginning, the mood lights up when a loved one comes in to share the joy. We are sure this fun filled campaign will strike a chord and help the brand message be more conspicuous, leaving an impact on the audience.”
Pernod Ricard India Marketing general manager Ishwindar Singh commented, “The festival of lights, Diwali, is the symbol of joy and prosperity bringing loved ones together for celebrations. The brand Imperial Blue inspires its consumers to embrace life with a smile and with this campaign we bring forth a light-hearted take on the festivities and the art of ‘gifting’ around Diwali.”
Wavemaker India chief content officer and GroupM India branded content head Karthik Nagarajan commented, “It is a great collaboration on Wavemaker’s part with Pernod Ricard India
and Viacom18 of putting together this creative and innovative campaign. We are sure this campaign will connect well with the audience and elevate their festive spirits through brand messaging of celebratory times of the year.”
The campaign is aimed at the Hindi and Marathi markets and is intended to convey the message of unconditional love and celebration with loved ones. The video is available on the COLORS and Colors Marathi television channels, as well as VOOT and the networks’ and artists’ social media accounts.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
