MAM
Philips introduces Philips Avent connected baby monitor
Mumbai: Philips has introduced the Philips Avent connected baby monitor through an emotional TVC featuring Indian actors and new parents Rubina Dilaik and Abhinav Shukla. This campaign is part of the globally launched #ShareTheCare initiative. The monitor offers parents peace of mind by enabling real-time monitoring of their babies from any location at any time.
The film resonates with parents, showcasing Rubina’s journey as she balances her personal and maternal responsibilities. It highlights the monitor’s advanced features, including high-definition video streaming, night vision, real-time audio monitoring, and two-way communication.
The TVC portrays the shared experience of new motherhood, capturing the anxieties and support systems of new parents. It opens with Rubina singing a lullaby to her baby, while Abhinav reassures her about the monitor’s capabilities, emphasizing the bond between mother and child through modern technology and maternal care.
Philips growth region – head of personal health, Vidyut Kaul said, “The journey of parenthood is an extraordinary experience that comprises many ups and downs. Recognising that it takes a village to raise a child, Philips Avent is dedicated to offering solutions that provide comprehensive support for babies while empowering mothers to prioritise themselves. Our campaign film authentically depicts the daily experiences of many new mothers, showcasing tender moments of connection and the challenges they face. By highlighting real-life scenarios, we emphasise the importance of modern solutions in easing the parenting journey, making a positive impact on the holistic well-being of both mothers and their little ones.”
Dilaik said, “As a mother, I have experienced the joy, the doubts, and the overwhelming sense of responsibility that comes with nurturing a little life. Being part of this campaign was truly touching as it beautifully mirrors the highs and lows of motherhood. And with the launch of Philips Avent Connected Baby Monitor, we’re not just monitoring our little ones; we’re nurturing a bond that’s unbreakable, even from afar.”
Shukla said “As a new father, I understand the importance of being present for every precious moment. The Philips Avent Connected Baby Monitor allows us to stay connected with our baby, no matter where we are. It offers peace of mind by ensuring we never miss a beat in our child’s development. This technology not only reassures us but also strengthens our bond with our baby, knowing we can always be there to provide comfort and care, even from a distance.”
The monitor features advanced capabilities for secure monitoring. It uses 2.4GHz wireless technology for a stable connection with minimal interference and integrates with a mobile app for remote access and customizable alerts. Parents can tailor VOX mode and sound sensitivity to their preferences and create a calming environment with 15 lullabies. Emphasizing safety and environmental responsibility, the eco-friendly packaging, which includes one camera and adapter, is made from 90 per cent recycled paper.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
