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Viacom18 Sports launches ‘Isse Bada Kuch Nahi’ campaign for FIFA World Cup Qatar 2022
Mumbai: The FIFA World Cup Qatar 2022 campaign “Isse Bada Kuch Nahi” was launched by Viacom18 Sports. The promotion, which was developed to heighten anticipation for the opening of the show, is now active on television and online.
All of the matches will be live streamed on JioCinema, which is currently accessible for download for all telecom service subscribers. It will also provide specially selected content related to the FIFA World Cup in Qatar in 2022. From 20 November to 18 December, all viewers will be able to watch the competition on the pay-TV channels Sports18, 1 SD and HD.
Ogilvy developed and conceptualised the campaign film, which tells the story of a fun heist carried out by a group of football fans at a world-famous puppet show in a carnival. A large audience has gathered to watch the puppet show. As the football fans seize the show, a shrill whistle interrupts the act. Enter the puppets of superstars Lionel Messi, Cristiano Ronaldo, Neymar Jr, Harry Kane, and Kylian Mbappe, who take over the act with an exhilarating display of skills, capturing the audience in the thrill of the world’s most beautiful sport.
The film aims to excite viewers and fans by capturing the euphoria and carnival atmosphere that a football World Cup brings. Viacom18 Sports announces, using a puppet show as a metaphor, that no show entertains fans and connects with the community as passionately as the FIFA World Cup.
A Viacom18 Sports spokesperson said, “We want everyone in the country to experience the infectious energy that comes with the world’s most watched sporting event, the FIFA World Cup, and enjoy this tournament like never before. Our campaign reflects the celebration that comes with the event and the intrinsic power it possesses to enthral one and all.”
“With Isse Bada Kuch Nahi, we aim to spark uncontainable excitement and urge everyone to download JioCinema, now available to all telecom subscribers, to experience the World Cup like never before,” he added.
“FIFA World Cup is the biggest entertainment spectacle in the world. Our campaign, “Isse Bada Kuch Nahi,” brings to life this football fever that’s about to capture the hearts of the country and the world by taking over every other form of entertainment,” said Ogilvy India chief creative officer Sukesh Nayak. “Brought to life by puppets of the most loved football stars, this fun takeover idea will surely have the World Cup fans tuning in for all the upcoming entertainment.”
For the FIFA World Cup in Qatar in 2022, JioCinema will provide multiple language feeds, including Tamil, Malayalam, and Bengali. The campaign will also include short edits urging fans to watch the World Cup in these languages and emphasising how the world’s greatest sporting spectacle will be free to all.
The JioCinema app, which includes access to Viacom18 Sports’ portfolio of live and non-live programming, is now available for download for all telecom service subscribers and devices, including iOS and Android, and includes access to the FIFA World Cup Qatar 2022. The 64-match showcase will feature live 4K streaming, a first for the FIFA World Cup presentation in India on JioCinema.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
