Kids
Viacom18 Consumer Products to launch ‘Garfield’ merch in India
Mumbai: Viacom18 Consumer Products is set to introduce an exclusive range of Garfield merchandise in India.
Garfield has been the most syndicated comic strip in the world and is regarded as one of the most-watched kids’ shows with over 18 million social followers. The character has a global awareness of 92 per cent and is licensed across 111 countries.
“At Viacom18 Consumer Products, we have endeavoured to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for the fans in India,” said Viacom18 head of network sales Mahesh Shetty. “Garfield is an iconic and relatable character in the animation ecosystem for both kids and adults.”
Over the last year, Viacom18 Consumer Products has managed to appoint ten new licensee brands across more than ten categories for apparel, accessories, eyewear, furnishing, and more for both adults and kids. As a part of the collaboration, officially licensed Garfield merchandise will be available across leading online and offline retail outlets.
“At ViacomCBS Consumer Products, we aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic,” said ViacomCBS Consumer Products senior vice president of international licensing Mark Kingston. “As families are adjusting to the new normal, our team has been at the forefront to translate ‘content watched to products purchased’. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
