Brands
Lead a meaningful and healthier life with playR
Mumbai: Amidst our chaotic and sedentary lifestyle, we often tend to forget how significant it is to take care of our physical fitness. Moreover, at times even when we wish to invest we forget how important it is to choose the right brand for ourselves that enhances and elevates our lifestyle.
playR, a leading lifestyle and sports brand offers a wide range of products across different categories. With their presence in over 350 retail stores globally, playR aims to encourage consumers to lead a healthier and a more meaningful and purposeful lifestyle. Their goal has always been to focus on “Player first” and their slogan “Let’s Play” promises to provide and create products that are “Real” assuring consumers of comfort and style. Their wide range of products includes apparel such as t-shirts, jerseys, jackets, shorts, tracksuits; equipment such as bats, balls, gloves, pads; mountain, city, hybrid and road bicycles; accessories such as bags, yoga mats, bottles, etc., as well as limited-edition items.
Bicycles
playR has manufactured and introduced cutting-edge bicycles that integrate modern technology and exquisite craftsmanship. The price range of their bicycles start from Rs 11, 899 and goes upto Rs. 21, 599. There are six different categories of bikes provided by playR in varied sizes including Atom Alloy, BFF, BFF Fat, Crew, Score and Stallion bikes. playR bicycles assure utmost comfort to their riders and include features such as tire quick release, disc brakes and so on.
Few of the most preferred bicycles of playR are Stallion 29 inch 21 Speed, Atom 27.5 inch Alloy Single Speed, #Bff 24 inch Fat Tyre 7 Speed, and so on. Speaking in terms of size, playR offers bicycles in various colours that align with the customers needs without compromising with their styles.
Accessories
Being the global merchandise partner for five IPL teams including CSK, MI, PBKS, KKR and RR, playR has come up with a wide range of merchandise and accessories starting from customized caps, bottles, mugs as well as gym bags for all the sports fans out there. Be it fancy RR Royals Ceramic Mugs, MI Fan Cap or convenient KKR Play Fight Win Shakers, playR has it all.
Jerseys
With the IPL season around, playR understands the importance of enhancing fan experience and has come up with stunning customized jerseys for all the IPL fans out there. Be it MI, KKR, RR, CSK or PBKS, playR presents jerseys for all the loyal fans of these teams and continues to engage its fans.
Sports equipment
From cricket bats to tennis balls, playR’s sports equipment lineup is carefully crafted with precision and advanced materials to deliver optimal performance be it on the field, court, or pitch.
Apparel
In the apparel category, playR offers a diverse range of products including stylish, casual and comfortable t-shirts to performance-oriented shorts, ensuring that athletes and enthusiasts alike have access to high-quality garments which enhances their performance and style.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
