Kids
Viacom 18 announces 3rd edition of Nick Kids Choice Awards 2017
MUMBAI: After two successful blockbuster editions, Nickelodeon is all set to roll out the orange carpet for one of the most awaited event in the kid’s calendar -‘Nickelodeon Kids Choice Awards 2017’.
The one of a kind extravaganza, which saw Bollywood’s biggest names like Shah Rukh Khan, Deepika Padukone, Varun Dhawan and Alia Bhatt match steps with the adorable nick toons Motu Patlu, Dora, Shiva in 2016, is back. The upcoming edition of the Nickelodeon Kids Choice Awards 2017 is set to be the penultimate family entertainment destination with the stunning and versatile Alia Bhatt, Ranveer Singh and the uber-cool Nicktoons headlining the landmark kids’ entertainment extravaganza. The star-studded awards night is set to come alive in December 2017.
KCA empowers kids by making their favorites win across numerous categories such as Best Film, Best Song, Best TV Show to name a few. Last year saw the King of Bollywood Shah Rukh Khan win the title of Icon of the Year and the stunning Deepika Padukone win the best actress award for Bajirao Mastani. Kala Chashma, was voted as the best song by kids while Temple Run was nominated as the best mobile game and Leander Peas received the Nickelodeon Khiladiyon Ke Khiladi Award.
This year will also see the endearing Nick Toons Motu Patlu, Shiva, Dora, BOOTS, Doggy Don, Ninja Hatori and Gattu Battu have a fun time and match steps with celebs attending the awards show. The high decibel experiential event also attracts the biggest sponsors in the industry with the likes of Dabur Red Paste, Lifebuoy, Choki Choki, Funskool, Yellow Diamond Rings and Fru Juicy Jelly partnering with the event in 2016.
Viacom18 kids cluster business head Nina Elavia Jaipuria said, “Kids are at the center of all that we do at Nickelodeon. We have once again curated an unmatched family experience with Nickelodeon Kids’ Choice Awards that is not only a category first but more importantly also empowers the young generation by recognising their choices. The iconic awards show will once again be staged at an unparalleled scale at the Dome, making it an apex entertainment destination that will allow us as well as our advertiser brands to connect and engage with kids and parents.”
Nickelodeon Kids Choice Awards 2017 will once again see the iconic Green Slime Mania that has taken the world by storm. 2016 saw the Badshah of Bollywood Shah Rukh Khan, Varun Dhawan and Alia Bhatt turn Green! It’s time to see who amongst the superstars will be slimed green in this year’s supersonic edition of Nickelodeon’s Kids Choice Awards 2017?
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
