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VDO.AI reinvents brand engagement with Dexter
Mumbai: VDO.AI, a leader in the advertising technology industry, unveils Dexter, a game-changing creative feature poised to redefine brand engagement by harnessing the power of innovative Gen AI algorithms. In today’s fast-paced digital arena, brand engagement isn’t just crucial; it’s the lifeblood of success. Recognising the ever-evolving landscape of consumer expectations, VDO.AI introduces Dexter, a groundbreaking tool that will revolutionise how brands connect with their audiences.
Dexter is a testament to the fusion of creativity and technology. It leverages the capabilities of Gen AI algorithms to empower brands with the ability to craft deeply personalised, contextually relevant, and visually stunning content. By understanding individual user preferences, Dexter ensures that brands can deliver messages that resonate deeply, fostering authentic connections. Moreover, this avant-garde technology streamlines content creation, enabling brands to deliver the right message at precisely the right moment.
Key Features of Dexter:
- Personalisation perfected: Dexter analyses user data to create bespoke content that speaks directly to individual preferences, thereby boosting user engagement and retention.
- Contextual brilliance: Understanding the context of user interactions, Dexter ensures that brands provide timely and relatable content, forging more profound connections.
- Visual mastery: Dexter elevates visual elements, creating attention-grabbing and memorable content that lingers in the minds of the audience.
- User-friendly integration: Dexter effortlessly integrates into existing marketing strategies, making it accessible and adaptable for brands of all sizes.
The launch of Dexter represents a significant milestone in VDO.AI’s relentless pursuit of innovation in the digital advertising arena. Brands that embrace Dexter can anticipate heightened user engagement, increased conversion rates, and strengthened brand loyalty.
VDO.AI CEO and founder Amitt Sharma shared his excitement about Dexter: “We find ourselves on the verge of a groundbreaking era in brand-consumer interaction. Dexter empowers us to establish dynamic connections with our audiences, converting passive observers into engaged participants. This achievement signifies a pivotal milestone in amplifying customer engagement and loyalty, as it allows us to harness the interactive potential that AI offers—a facet that brands have yet to fully explore.”
“We are thrilled to introduce Dexter to the market. In a landscape where user engagement is king, Dexter empowers brands to create authentic, impactful connections. This innovation is set to reshape the very foundations of digital advertising.” added VDO.AI co-founder Arjit Sachdeva.
Dexter is now available, offering forward-thinking brands an opportunity to elevate their brand engagement strategies. It unlocks endless avenues for brands to explore novel approaches, fostering innovation that resonates on multiple levels of engagement.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
