Kids
UTV’s Hungama TV unveils its logo
MUMBAI: UTV’s to be launched channel for kids Hungama TV unveiled its brand identity today. Scheduled to be launched in August – September 2004, the 24-hour channel’s new orange-yellow-green logo is designed so as to “symbolise freshness, joy and vibrancy”.
Conceptualised and developed by t-a-g, an international LA based design agency, the logo- created out of deft brush strokes- is a designed to be a fun filled identity that will appeal to the kids, says a company release.
According to the company brief, the logo reinforces the to-be-launched channel’s core values: fun, bliss, spontaneity and the innate Indianness.
The release informs that the intent of Hungama TV is to create a space owned completely by kids. The multi colour logo, says the release, capsulate exacting the same with its joyful colour scheme and an eye catching visual appeal. The H of the Hungama TV logo is in a human form moving in freestyle, just like kids conveying the key brand attributes of youth, vigor, zest and enthusiasm, adds the release.
Says Hungama TV COO Purnendu Bose, “Like all our efforts, so far, our focus has been kids – even in logo development. The only inspiration or source where it comes from is the kid’s mind. In many ways, logos are like faces–they speak, subtly conveying information about the brand just as faces can tell us about the people. Just like children the logo has a refreshing and appealing kids personality.”
“The colour palette is a fusion of contemporary shades including a bright orange conveying happiness, warmth, and olive green communicating harmony, prosperity, and efficiency. Lastly, bright yellow- a colour capable of charming god capturing the energy, verve, and cheerfulness of Indian kids,” offered Bose about the the colours used for the logo.
“Children like to doodle anything that is close to their hearts, therefore in our attempt to create this bond of closeness, this little “h” actually provides itself as a ready target for doodling. Going forward this little “h” has a packed schedule in the coming months because he is expected to do a lot of crazy things come August and he’s surely going to endear children and adults alike,” he added.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
