iWorld
Twitter curates special emoji for ‘Koffee with Karan’
MUMBAI: Social media platform Twitter has created a special emoji for the talk show Koffee with Karan. The show is slated to go on air on 6 November. It will be aired on Star World and Star World HD.
Beginning today and for the rest of the season, millions of avid TV viewers can engage, interact and join the conversation using the special emoji in time for the Sunday debut.
Viewers can Tweet using several special hashtags and the iconic yellow coffee mug emoji will appear next to the hashtag in their Tweet.
“Twitter is what’s happening in the world of news, sports, and entertainment and brings fans closer to their favourite stars and top entertainment moments. Koffee with Karan is an iconic show on Indian TV and we are excited to announce creative innovations and release exclusive content and videos on Twitter for this season. The first-ever Koffee with Karan emoji and the special celebrity hashtags will also delight fans across the globe,” Twitter India head of TV partnerships Viral Jani.
As an innovative twist, every week the show will also announce a new hashtag fashioned on the name of the celebrity guest in the hot seat. This dynamic and unique hashtag will also activate the special emoji.
Twitter has been every fan’s live connection to their favourite stars and shows and the mood on the platform has been in sync with the show’s exciting comeback. The chatter around the show’s sneak peeks of episode 1 is reflective of the fun banter that is in store for rest of the season.
In its past seasons, the show has been graced by a string of A-list actors like Amitabh Bachchan, Kajol, Rani Mukerji, Kareena Kapoor, Saif Ali Khan, Preity Zinta, Aishwarya Rai Bachchan, Sanjay Leela Bhansali, Gurinder Chadha, Farah Khan, Abhishek Bachchan, Anil Kapoor, Sonam Kapoor, Parineeti Chopra, etc.
The show’s first episode will feature Shah Rukh Khan and Alia Bhatt.
In the past as well, Twitter launched special emojis for moments of national cultural significance such as Ganeshotsav, International Day of Yoga, Independence Day and Republic Day. Twitter also launched it’s emoji for a TV series for Bigg Boss10.
Here is a special emoji for this season of Koffee With Karan! Talk to @karanjohar and guests by using #KWK #KoffeeWithKaran or #KWKonSW https://t.co/elysiksyYs
— Twitter India (@TwitterIndia) November 3, 2016
Don't miss the blockbuster premier of #KoffeeWithKaran with @iamsrk @aliaa08 on @StarWorldIndia this Sunday at 9 PM pic.twitter.com/h4dQIocspb
— Karan Johar (@karanjohar) November 2, 2016
Koffee with Karan now has its very own emoji! Tweet #KWKonSW to join the conversation with @karanjohar.
— Star World (@StarWorldIndia) November 2, 2016
iWorld
Zeel to invest up to Rs 116 crore in PhantomFX for AVGC push
Strategic deal targets VFX, animation and gaming to scale global IP play.
MUMBAI: Lights, camera… and now a lot more action behind the scenes Zee Entertainment Enterprises Ltd. is doubling down on the magic that happens after the shoot, betting big on visual effects and animation to power its next growth chapter. The company has approved a strategic investment of up to Rs 116 crore in Phantom Digital Effects Ltd., marking a decisive push into the fast-growing Animation, Visual Effects, Gaming and Comics (AVGC) segment. The investment will be made through compulsorily convertible debentures in one or more tranches, subject to shareholder approvals.
The move signals a clear shift in Zeel’s playbook from just telling stories to engineering how they look, feel and travel across platforms. With PhantomFX’s global footprint spanning key markets such as the US and UK, the partnership is expected to significantly enhance ZEEL’s ability to create high-impact, visually rich content across OTT originals, animation, gaming and mythology-led formats.
At the heart of the collaboration lies a blend of storytelling muscle and technological precision. Zeel plans to tap into PhantomFX’s AI-integrated production workflows, proprietary pipelines and post-production expertise to improve efficiency and scale across projects. The two companies will also jointly develop original intellectual properties for OTT, gaming and licensing, expanding monetisation avenues beyond traditional formats.
The partnership is structured as non-exclusive, allowing PhantomFX to retain operational independence while continuing to serve its global clientele. For Zeel, however, the alliance offers a steady pipeline of creative and technical capabilities, enabling it to strengthen its omni-channel strategy and build globally relevant content assets.
PhantomFX brings with it an impressive pedigree. Its network includes award-winning studios such as Tippett Studio known for Academy Award-winning work on Jurassic Park and Star Wars: Episode VI – Return of the Jedi and Milk Visual Effects, which has bagged both an Oscar and a BAFTA for Ex Machina.
The investment comes at a time when the AVGC space is rapidly expanding, driven by demand for immersive, effects-heavy storytelling and cross-platform content experiences. For Zeel, this isn’t just a deal, it’s a visual upgrade to its global ambitions, where pixels, pipelines and IP could define the next blockbuster moment.
