News Broadcasting
TV9 Network and Sensodyne brush up on oral health for the third time lucky
MUMBAI: When it comes to oral health, TV9 Network and Sensodyne certainly know how to keep their pearly whites shining bright. For the third consecutive year, this dynamic duo is back, brushing up on India’s oral hygiene habits. Launching on World Oral Health Day (20 March 2025), this nationwide campaign urges citizens to ‘Take the First Step’ and #BeSensitiveToOralHealth. And this isn’t just another toothy grin—it’s a full-fledged mission to conquer cavities and declare war on dental woes!
Graced by Union minister of state, Ministry of Health and family welfare Anupriya Patel, the campaign kicked off with strong government backing. Patel noted, “The Government of India is making several efforts to create awareness about oral health because even today, a large population in our country lacks basic knowledge about oral health care. And when we talk about quality and affordable health care services in the context of oral health care, accessibility is still limited compared to our actual needs. I would like to congratulate Sensodyne and TV9 Network on this initiative.”
Sensodyne is leaving no stone unturned—or should we say, tooth unbrushed—by rolling out two state-of-the-art mobile dental vans across Indian cities. Offering free dental check-ups and personalised oral care advice, these vans aim to bridge the dental divide, especially in underserved communities.
Commenting on the partnership, Haleon India subcontinent BU general manager Navneet Saluja said, “We are honoured to continue our collaboration with TV9 Network for the third consecutive year. Sensodyne’s ‘Take the First Step’ campaign focused on World Oral Health Day, has been dedicated to driving meaningful progress in oral health awareness and accessibility across India. Our partnership with TV9 Network has played a crucial role in amplifying this mission, allowing us to reach millions with the message of proactive dental care. This year, by leveraging innovative solutions like Mobile Dental Vans and AI-driven diagnostics, we are making oral health solutions more accessible and actionable for communities nationwide. I firmly believe that through collaboration and shared expertise, we can create a lasting impact on India’s oral health landscape and contribute to a healthier future for all.”
Adding sparkle to the campaign, TV9 Network CRO Amit Tripathi said, “We are delighted to partner with Sensodyne for the third time in a row for this impactful initiative aimed at raising awareness around oral health, a critical yet often overlooked aspect of overall well-being. At TV9 Network, we believe in leveraging the power of our platforms to drive conversations that matter and create meaningful change.”
Further amplifying the message, TV9 Network has introduced a futuristic touch—a QR Code Amplification across their broadcast and digital channels, leading users to AI-driven diagnostic tools and free dental consultations. Talk about making oral hygiene high-tech!
This commitment is also part of Sensodyne’s ongoing partnership with TV9 Network’s Mega Thought Fest – What India Thinks Today, reinforcing preventive care and sustained oral hygiene as priorities.
In the spirit of PM Narendra Modi’s vision for Viksit Bharat 2047, this campaign pushes oral health to centre stage, hoping to create a brighter, healthier future—one smile at a time.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
