GECs
&TV to air new series ‘Badho Bahu’
MUMBAI: &TV is all set to air it’s all new drama series Badho Bahu from September 12, every Monday to Friday at 9.30 PM. Produced by Sunny Side Up films and Hum Tum Telefilms Pvt. Ltd, &TV’s latest offering Badho Bahu, is set against the backdrop of Haryana, known to produce some of the best Indian players across various sports. ‘Hatti-Katti’ Komal who is lovingly called as ‘Badho’ (which means ‘too much’ in Haryanavi) is a spunky yet simple girl who like her size has a very big heart. In her bumbling ways, she lands herself helping most people in her town. While Badho is well known for her bigness, Lucky Singh Ahlawatis the most celebrated wrestler in the town. In what seems like a major celestial controversy, Badho is married to Lucky. What follows next is a sincere effort by Badho to win over her husband… Kyunki Husband and Wife main itnidoori hai, kiab ek love story jaroori hai!
Rytasha Rathore who plays the titular character Komal, aka ‘Badho’ in the show says, “Badho is a character we can all identify with – there is innocence, vulnerability, spunk and a whole myriad of feelings. I’m excited to be playing her because it gives me the chance to do things I wouldn’t do otherwise. The show itself has a lot of warmth and heart to it which I hope the audience enjoys and appreciates. It’s entertaining while also having a deeper meaning.”
Prince Narula who plays Lakha Singh Ahlawat aka ‘Lucky’ says, “This will be my first attempt at daily soap, so I wanted to take up a show that had unique content which is different from what you see on television these days. I am playing a very challenging character ‘Lucky Singh Ahlawat’ who is a gold medalist wrestler. I have undergone wrestling workshops and followed a strict diet as well. Rytasha and I will be seen as the television’s unconventional couple and I hope the audience appreciates our efforts.”
In addition to the stellar cast of Prince Narula, Rytasha Rathore and Pankaj Dheer the show includes names like Jaya Ojha, Arhaan Khan and Sangeeta Panwar. Shot across the beautiful towns of Haryana, the show also boasts of a great production and enthralling storytelling that will have the audiences enthralled!
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
