GECs
&TV partners with mobile game app QuizUp
MUMBAI: &TV, the new entrant in the Hindi general entertainment channel (GEC) space is buzzing with new activities. In one of its latest initiatives, the channel has tied-up with trivia game app – QuizUp.
Through this partnership, &TV has become the only Indian GEC to be featured on this global app.
In sync with the format of India Poochega Sabse Shaana Kaun? a distinctive topic – Common Sense – Indian powered by &TV has been created exclusively for this app.
QuizUp is a real-time trivia game in which one user competes against another during seven rounds of multiple-choice questions across varied topics. Featuring under the Lifestyle Category the topic Common Sense – Indian consists of over 400 unique questions and a person can challenge a random competitor around the globe or even their Facebook friends to establish their shaanpatti!
According to an official release from the channel, the topic was the most played in India from 2 – 9 March with an overall average time spent of 28 minutes. Additionally, users have already spent 8358 hours in total playing the Common Sense – Indian topic.
&TV business head Rajesh Iyer said, “India Poochega – Sabse Shaana Kaun? epitomizes street smartness and blends perfectly with the format of QuizUp where you have two people trying to outsmart each other in a stipulated timeframe. QuizUp is popular across age groups and this partnership has enabled us to gauge our brand consumption and extended the format experience on a digital platform.”
QuizUp editor in chief Vala Halldorsdottir added, “We are thrilled over this partnership with &TV. Common Sense – Indian topic has been very popular in QuizUp and is a great addition to our platform. After only two weeks, Indian users have already spent 8358 hours in total playing the topic – that is just amazing!”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
