GECs
TV ad volume for laptop category dips 4 per cent in Jan-August
Mumbai: The advertising volumes for laptop/notebook category dipped by four per cent in January-August 2021 compared to the same period in 2020, according to TAM Media Research. HP and Lenovo were the only advertisers visible during this period, with Lenovo being the top advertiser, in terms of volumes.
Lenovo Yoga was the most visible brand on TV with 52 per cent share of ad volumes. Other brands being advertised include HP Envy, HP Spectre 13 X360, HP Pavilion Series.
The most popular TV channel genre for the laptop brands was the movie channel genre that had a 39 per cent share of ad volumes, followed by news (17 per cent), infotainment (16 per cent), music (15 per cent), GEC (9 per cent), other genres (4 per cent).
The most preferred programme genre for laptop brands was feature films that accounted for 40 per cent share of ad volumes. This was followed by news bulletins at 12 per cent and film songs at 11 per cent. These three genres accounted for 60 per cent of ad volumes for the category.
A time band analysis for the category showed that advertisers preferred rolling their ads during the evening primetime between 6 p.m and 10:59 p.m. This time band had 34 per cent share of ad volumes. The afternoon and morning time bands were also popular time bands for laptop ads following the evening primetime, with 20 per cent and 16 per cent of ad volume share, respectively. These three bands account for 70 per cent of ad volumes for the laptop category.
Laptop ads of a length of less than 20 seconds and between 20-40 seconds dominated airwaves with a 95 per cent share of ad volumes.
(Figures are based on secondages for TV; commercial ads only; excluding promos and social ads)
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
