e-commerce
Trell eyes the next 100 mn online shoppers in Tier II and Tier III cities
KOLKATA: Social commerce, one of the biggest drivers of e-commerce today has witnessed exponential growth in recent years. This holds particularly true since the onset of the pandemic that saw a surge in online shopping.
Besides social commerce, online video content has also experienced skyrocketing demand as people spend an increasing amount of time browsing for engaging, and relatable content.
Having chartered a remarkable growth trajectory, Trell is now offering products from distinguished beauty and personal care brands including Lakmé, Tresemme, and Ponds, amongst 50 labels including MyGlamm, Bombay Shaving Company, Mirabelle, Ustraa, Biotique, Plum, Mamaearth, Lotus, Khadi Essentials and OGX to name a few, with attractive discounts on its recently launched ‘Shop’ section.
While Trell takes pride in catering to the wellness needs of its users and providing a seamless shopping experience, it also benefits the content creators on the platform. The front running platform empowers these micro-entrepreneurs by enabling them to monetize their tried and tested recommendations in their videos. On the Trell Shop website, while buying products, customers can now make informed purchases by viewing videos by expert creators just before adding the product to their cart.
Speaking on how the platform caters to a myriad of lifestyle categories, Trell co-founder Pulkit Agrawal said, “The idea of launching Trell’s Shop section came after extensive research and study on consumer behaviour and preferences. Today, users creating and consuming content on Trell can also purchase desired products from eminent brands at their convenience. As Trell continues to evolve and grow, we will be expanding our product offerings to achieve our goal of becoming a global leader in the space.”
Offering content in seven regional languages including Marathi, Kannada, Tamil, Bengali, Malayalam, Telugu, and Hindi apart from English, the content creators on Trell hail from Tier-II and Tier-III cities. Trell has also noted that over 70 per cent of purchases on the Trell Shop are from these cities.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
