iWorld
Tiki empowers its creators to make a difference through Tiki meetup
Mumbai: The popular short video-entertainment platform Tiki has launched a community-led social initiative – Tiki Meetup. It is a pro-social good initiative driven by its creators, where local creators organize meet-ups in their regions to give back to the society.
Following last year’s success, 800 plus creators organize more than 2000 charity meetups in over 100 cities across the country.
Tiki encourages and supports local talent and its creators are further extending the support to the underprivileged.
The initiative aims to instill a sense of awareness and responsibility among creators to support the underprivileged by organizing offline meetups and discovering their power to make a difference.
Tiki creators come up with innovative ways to organise the meetups and reach out to the people in need to help them in various ways. Creators have taken initiatives like distributing food, organising cleanup and plantation drives, and distributing hygiene kits in the desolated areas. These initiatives have made a great impact on the lives of more than 1 lakh people in cities like – Delhi, Mumbai, Kolkata, Bengaluru and Lucknow among others.
On the launch of the initiative, Tiki CEO Ian Goh said, “Today, social work is not exclusive or limited to just social work organizations. At Tiki, we are aiming to bring that change via our creators to discover the power to make a difference in their community. Over 30 representatives have been chosen to lead meetups in their hometowns, who are known as Tiki City Ambassadors. With their own team, they have impacted the lives of more than 1 lakh people in a span of one year. This positive outcome motivates us to keep driving change and we are hopeful to connect with more people across the length and breadth of the country this year as well withTiki Meetups.”
Tiki Delhi ambassador Barkha Shah said, “I always wanted to help those in need in my community, but I wasn’t able to due to the lack of resources. When I joined Tiki, not only my talent was appreciated but my desire to organize charity events came true. Tiki supported us in extending a helping hand to help those in need. Along with my team, I have organized more than 50 meetups, where we have helped people by distributing food, stationery, clothes, etc. People have now started referring to us as ‘Tiki Wale’, which shows how a social media platform is not just a medium of entertainment but also a gateway for people to give back to our communities.”
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
