0101.Today appoints Nitika Khanna as director – martech

MUMBAI: Data may be the new oil, but turning it into meaningful customer engagement requires the right machinery. Conversion specialist 0101.Today believes Nitika Khanna is just the engineer for the job.

The company has appointed Khanna as director – martech, tasking her with building lifecycle-driven martech architectures that bring together customer data, analytics, automation platforms and communication systems into a single engagement engine.

In her new role, Khanna will work with enterprise teams to design martech ecosystems that link data infrastructure with marketing automation and lifecycle strategies. The goal is simple but powerful: turn streams of customer data into practical engagement frameworks that drive conversion, strengthen retention and build long-term customer value.

Khanna arrives with more than a decade of experience spanning consumer technology platforms, digital marketplaces and enterprise consulting. She previously served as director – martech at Performics India and head of crm at Maison D’Auraine.

Her career also includes key roles such as retention consultant at WebEngage, head of crm at Trell, and associate marketing manager at Nykaa, where she helped develop and scale crm and lifecycle engagement systems across multiple markets. Her work has focused on retention frameworks, behavioural segmentation models and automation systems that help brands turn customer insights into meaningful engagement at scale.

Welcoming her to the company, 0101.Today co-founder and managing partner Ajay Verma, said Khanna’s expertise will help strengthen the firm’s data-driven approach to growth. “We are delighted to welcome Nitika to 0101.Today. Her deep understanding of martech ecosystems and lifecycle engagement will play an important role as we continue helping enterprises translate customer data into measurable business outcomes and build integrated growth systems,” he said.

Khanna said the timing of the move is particularly exciting as organisations look to get more value from their martech investments.

“When data, technology and lifecycle strategies work together, businesses can create far more meaningful and consistent customer engagement. I look forward to helping enterprises build systems that translate customer data into measurable growth,” she said.

Her appointment further reinforces 0101.Today’s focus on helping enterprises build integrated martech infrastructures designed to scale engagement, improve conversions and deliver sustainable growth.