Brands
0101.Today appoints Nitika Khanna as director – martech
Industry veteran to build data-led customer engagement and martech systems
MUMBAI: Data may be the new oil, but turning it into meaningful customer engagement requires the right machinery. Conversion specialist 0101.Today believes Nitika Khanna is just the engineer for the job.
The company has appointed Khanna as director – martech, tasking her with building lifecycle-driven martech architectures that bring together customer data, analytics, automation platforms and communication systems into a single engagement engine.
In her new role, Khanna will work with enterprise teams to design martech ecosystems that link data infrastructure with marketing automation and lifecycle strategies. The goal is simple but powerful: turn streams of customer data into practical engagement frameworks that drive conversion, strengthen retention and build long-term customer value.
Khanna arrives with more than a decade of experience spanning consumer technology platforms, digital marketplaces and enterprise consulting. She previously served as director – martech at Performics India and head of crm at Maison D’Auraine.
Her career also includes key roles such as retention consultant at WebEngage, head of crm at Trell, and associate marketing manager at Nykaa, where she helped develop and scale crm and lifecycle engagement systems across multiple markets. Her work has focused on retention frameworks, behavioural segmentation models and automation systems that help brands turn customer insights into meaningful engagement at scale.
Welcoming her to the company, 0101.Today co-founder and managing partner Ajay Verma, said Khanna’s expertise will help strengthen the firm’s data-driven approach to growth. “We are delighted to welcome Nitika to 0101.Today. Her deep understanding of martech ecosystems and lifecycle engagement will play an important role as we continue helping enterprises translate customer data into measurable business outcomes and build integrated growth systems,” he said.
Khanna said the timing of the move is particularly exciting as organisations look to get more value from their martech investments.
“When data, technology and lifecycle strategies work together, businesses can create far more meaningful and consistent customer engagement. I look forward to helping enterprises build systems that translate customer data into measurable growth,” she said.
Her appointment further reinforces 0101.Today’s focus on helping enterprises build integrated martech infrastructures designed to scale engagement, improve conversions and deliver sustainable growth.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
