Kids
Too much sex, violence and unrealism on American TV: kids
MUMBAI: Americans are watching more television than ever – an average of eight hours a day per family. By the time most kids finish high school, they will have logged more hours in front of a television than in front of a teacher.
In Nick News with Linda Ellerbee: Ten Things Wrong with Television, airing tonight in the US journalist Linda Ellerbee and Nick News take a critical look at the medium that plays such an important role in how kids see the world and themselves.
Ellerbee says, “To be media literate is to understand how and why TV is made, what it can and cannot do-and not be fooled by it. We wanted a better understanding of what kids know and think about television. After all, who watches more TV than kids?”
Ellerbee and Nick News surveyed kids across the US about what bothers them about television and posted their responses on www.NickNews.com. In their responses, kids said the following things bothered them
– TV stereotypes people.
– There is too much sex, violence and bad language.
– TV news is biased
– There are so many channels and nothing to watch.
– TV shows don’t reflect real life
– TV makes me feel bad about myself
– TV news is too negative and scary; and there are too many commercials. The order of the kids’ concerns will be revealed in the episode.
In addition, Ellerbee addresses the relevance of advertising to television and media literacy issues such as understanding television, how and why it is made and what it is to people and what it can do to people.
She adds, “Kids should remember that the viewer is, and always will be, smarter than
the television. Television should be a tool you use, not the other way around.”
Nick News, which is in its 14th year-the longest-running kids’ news show in television history-has built its reputation on the respectful and direct way it speaks to kids about the important issues of the day.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
