Hollywood
Tom Holland is next Spiderman, Jon Watts to direct the next adventure
NEW DELHI: Tom Holland will play Peter Parker/Spider-Man in the next Spider-Man film, Sony Pictures and Marvel Studios announced today after a full worldwide casting search.
The $4 billion film will be in theatres in IMAX and 3D on 28 July 2017. The film will be directed by Jon Watts, director of Cop Car, the upcoming thriller that made its debut earlier this year at the Sundance Film Festival.
The film will be co-produced by Kevin Feige and his expert team at Marvel and Amy Pascal, who oversaw the franchise launch for the studio 13 years ago. Together, they will collaborate on a new creative direction for the Web-Slinger.
Marvel and Sony Pictures, and producers Kevin Feige and Amy Pascal conducted an extensive search for both the actor and director. The studios and producers were impressed by Holland’s performances in The Impossible, Wolf Hall, and the upcoming In the Heart of the Sea, and by a series of complex screen tests. Following Marvel’s tradition of working with the brightest next wave of directors, Watts also went through multiple meetings with Feige, Pascal, and the studio, before winning the job.
Sony Pictures Motion Pictures group chairman Tom Rothman said, “It’s a big day here at Sony. Kevin, Amy and their teams have done an incredible job. The Marvel process is very thorough, and that’s why their results are so outstanding. I’m confident Spider-Man will be no exception. I’ve worked with a number of up-and-coming directors who have gone on to be superstars and believe that Jon is just such an outstanding talent. For Spidey himself, we saw many terrific young actors, but Tom’s screen tests were special. All in all, we are off to a roaring start.”
Feige commented, “As with James Gunn, Joss Whedon, and the Russo brothers, we love finding new and exciting voices to bring these characters to life. We spent a lot of time with Jon and find his take and work inspiring.”
Pascal added, “Sony, Marvel, Kevin and I all knew that for Peter Parker, we had to find a vibrant, talented young actor capable of embodying one of the most well-known characters in the world. With Tom, we’ve found the perfect actor to bring Spider-Man’s story into the Marvel Cinematic Universe.”
Spider Man, embraced all over the world, is the most successful franchise in the history of Sony Pictures, with the five films having taken in more than $4 billion worldwide.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
