News Broadcasting
Times Network taps NKN Media to sell its stories in the Middle East
MUMBAI: Times Network, the broadcast arm of India’s Times Group, has appointed NKN Media FZC as its exclusive advertising sales partner for the Middle East. The deal gives NKN the reins to bring in ad revenue for the international feeds of Times Network, ET Now and Zoom, all of which already beam into regional homes via Etisalat, DU, Ooredoo and Starzplay.
For Times Network, the tie-up is more than just business, it’s a bridge. With millions of Indians living and working across the Gulf, the network sees fertile ground for both connection and commerce. By leaning on NKN Media’s local expertise and market know-how, Times hopes to create fresh avenues for advertisers eager to reach a diaspora that is both sizeable and influential.
The bouquet on offer is varied: Times Now, synonymous with sharp debates and global news; ET Now, trusted for market insight; and Zoom, Bollywood’s glossy home for film, music and celebrity sparkle. Together, they promise brands a stage where credibility meets entertainment.
“This partnership deepens our connection with one of the most dynamic Indian communities overseas,” Times Network said, adding that the collaboration offers advertisers “a robust platform to engage with a highly influential audience.”
NKN Media, ceo and md, Abdul Majid Khan was equally upbeat and said, “Partnering with Times Network, India’s leading media house, is a proud moment. With our global ad-sales experience, we’re confident of unlocking strong growth opportunities for both partners in the Middle East.”
In short, the network that prides itself on making headlines has just made one of its own, by giving its Middle East audience (and the brands chasing them) a reason to stay tuned.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
