iWorld
The Script Room wins creative mandate for Games24x7
Mumbai: Multi game platform Games24x7 onboarded The Script Room as a creative agency partner.
Founded by New York University-trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games like RummyCircle and fantasy sports platforms like My11Circle apart from casual games.
Backed by marquee investors, including Tiger Global and The Raine Group, the company specialises in using behavioural science, technology, and artificial intelligence to provide personalised game-playing experiences across all its platforms.
This year, Games24x7 has ventured into the $70 billion global gaming market with a specific focus on the United States.
Speaking about the creative mandate for the campaign, Games24x7 director – brand and marketing strategy, Avik Das Kanungo said, “Our brand campaigns are aimed at celebrating the joy, spirit, and slice of life moments of playing skill-based games. As we continue to expand our offerings in the skill gaming space and extend awesome game-playing experiences to more gaming and sports enthusiasts, we are delighted to partner with The Script Room. The team’s approach, thinking is really simple and sharp focussed on the task.”
“We just finished shooting a vibrant brand campaign with the iconic Indian film actor and our brand ambassador Prosenjit Chatterjee, that celebrates the high spirit of our players and brings alive the joy of playing Online Rummy on RummyCircle. We are excited about the way the campaign has shaped up and hope online skill gaming enthusiasts will love the proposition,” Kanungo added.
Speaking about the win, The Script Room founder, Ayyappan Raj said, “Gaming is a very interesting category and a lot of learning for us. And Rummy is a hugely popular game and the online community is quite robust. The films are coming out really good and you can expect to see some exciting, super fun work super soon!”
RummyCircle follows the best industry practices and provides its players with a safe and secure environment, the company stated. It undergoes external audits as mandated by The Online Rummy Federation (TORF), the self-regulatory body for the country’s online rummy industry.
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
