Brands
Razorpay strengthens tech bench with senior engineering hire
BENGALURU: Razorpay is bulking up its engineering muscle as India’s digital payments race accelerates. The fintech firm has appointed Anand Saha as senior director of engineering, sharpening its technology leadership at a time when scale, security and uptime matter more than ever.
In the role, Saha will focus on building resilient, high-scale engineering systems and pushing innovation across Razorpay’s core fintech platforms. His mandate spans strengthening infrastructure that supports secure, high-volume digital payments and expanding financial services across a rapidly growing user base.
Saha brings more than 15 years of experience across consumer internet, fintech and enterprise technology. He joins from Games24x7, where he most recently served as avp, engineering, and earlier led RummyCircle’s engineering teams as director and associate director. There, he scaled platforms, modernised technology stacks and drove performance improvements at scale.
Earlier in his career, Saha held engineering roles at BT, Misys and Infosys, building systems across telecom, banking and enterprise environments, experience that aligns closely with Razorpay’s platform-first ambitions.
As digital transactions surge and expectations tighten, Razorpay is betting on engineering depth to stay ahead. The payments war is fought in code. This hire signals the next push.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
