Stable Money keeps it steady with quiet new ad push for 8.3 per cent FD returns and savings

MUMBAI: Stable Money is putting the “fixed” back into fixed deposits with a refreshingly calm new campaign that avoids the usual fintech noise and leans instead into simplicity, safety and steady returns.

The investment app, which targets safety-first Indian savers, has launched three new advertisements created by The Script Room. The films aim to demystify fixed-income investing and spotlight fixed deposits offering interest rates of up to 8.3 per cent per annum.

At a time when personal finance messaging is often loud and cluttered, the campaign deliberately takes the opposite route. It highlights RBI-regulated instruments as a secure option for retail investors looking for predictable growth without unnecessary complexity.

Speaking on the campaign, Stable Money founder Saurabh Jain said, “We built Stable Money to make Indians financially stable. We have always believed your money should bring you peace, not worry, and there is no better way to do that than investing in fixed deposits. This campaign captures that belief, and The Script Room helped us show it beautifully.”

From the creative side, The Script Room founder Ayyappan described the work as intentionally understated, saying, “A quiet campaign in the midst of all the noise and action in fintech advertising space. Big thanks to Saurabh Jain for finding brilliance in simplicity and championing it through and through. We could not have asked for a better person than Ramsam to direct, along with everyone at Coconut Films. Big hugs to both.”

The campaign’s creative direction comes from writer and director Ramsam, who leaned into minimalism as a narrative choice. Coconut Films writer and director Ramsam said, “In a day and age where ads are reduced to 20 seconds, attention spans have reduced further. So you either do crazier stuff or do the opposite. That is exactly what we did for Stable Money, opposite of crazy. A campaign where pretty much nothing happens, no stunts, no music, no celebrity, no nothing.”

With its stripped-back storytelling and focus on trust over theatrics, the campaign positions Stable Money as a calm alternative in a crowded fintech market. The brand’s message is simple: steady returns, less noise, and money that works quietly in the background.