iWorld
Techzone and Aircel launch Re 1 store
MUMBAI: After Techzone’s alliance with Aircel for Re 1 video store four months back, the encouraging response has prompted the launch of another promising platform – Aircel’s Re 1 store! Powered by Techzone as their technology and platform partner, Aircel has enhanced its offerings for their users by opening the exciting Re 1 store that includes downloading videos, full tracks, images and games just for Re 1.
Techzone not only offers its vast library of more than 10,000 pieces of content across multiple categories in more than 12 languages to this store but has also powered the VAS platform for Aircel. Consumers can access this latest value added service on mobile via WAP or GPRS/2G/3G and download the same on mobile handset at just Re1 per content. The social media savvy youth can also share their content preference on Facebook and Twitter along with referring the same to their friends.
The content at store for Re 1 covers over 12 languages including English, Hindu, Marathi, Gujarati, Assamese, Bhojpuri, Tamil, Telugu and Malayalam amongst others. This new VAS would let the consumers download the videos across 8 genres including bollywood, Hollywood, reality shows, lifestyle, music, regional, comedy and more from a vast collection of 10,000+ videos. Along with the latest music, Techzone also offers their aficionados retro music too.
To engage more customers, the Re 1 store will have ‘Goodies Section’ and Premium section where the customers can collect points on every download and later redeem those points for recharge, movie tickets and much more and Premium section will offer high on value combo offers wherein a user can avail packs for Rs 10 or for Rs 25 and enjoy different services. Users can also book mark by downloading the icon on the handset where the icon would direct them to the WAP page directly, thus making the process simpler. This service is aimed at introducing more Aircel customers to the mobile internet experience. The charges for browsing the portal is as per the data plans opted by the users.
Explaining the expansion of their VAS offering, Techzone MD Naveen Bhandari said, “Increased usage of smart phones and internet penetration in the Tier II & Tier III cities, has led the VAS industry to grow leaps and bounds resulting us to provide innovative services to the customers. With approximately more than a billion subscribers in India there is a strong potential market for expansion in terms of services. Sticking to our pull based strategy our content team is constantly making an effort to add plethora of new services and features so as to reach out to those billion consumers. The VAS market, though currently facing turbulence for a short term, is likely to see an upward surge and grow by 15-20 per cent by the end of 2013. This growth is majorly due to cheaper handsets and growing digital space and we are expecting positive response for our services.”
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
