Wakefit appoints Parul Gupta as chief financial officer

BENGALURU: Wakefit has appointed Parul Gupta as chief financial officer, bringing on board a seasoned finance leader with nearly two decades of experience across telecom, e-commerce and biotechnology.

Gupta steps into the role after a brief stint at Syngene International, where she served as head finance for the large molecule business. Before that, she spent over seven years at Myntra, steadily rising through the ranks to become senior director business finance, where she oversaw key areas including supply chain, marketing, customer growth, international brands and omni channel operations.

Her career path reflects a steady climb through high-growth organisations and complex financial environments. At Aircel, she handled corporate controller responsibilities, financial reporting, audits and major systems implementations, while earlier roles at Airtel saw her managing planning, reporting and business analysis across multiple circles.

From telecom towers to fashion carts and biotech labs, Gupta’s journey has been anything but one note. Her appointment at Wakefit signals the company’s intent to strengthen its financial strategy as it continues to scale its presence in India’s fast-evolving home and sleep solutions market.

Colleagues describe her as a finance professional who blends rigour with agility, someone equally comfortable with balance sheets and big-picture growth plans. At Wakefit, she is expected to play a central role in steering financial discipline while supporting the brand’s expansion ambitions.

With Gupta at the helm of its finance function, Wakefit appears to be setting the tone for its next phase of growth, one spreadsheet at a time.