DTH
Tata Sky to relay Pankaj Udhas live in concert on Actve Music
NEW DELHI: The eminent ghazal singer Pankaj Udhas will now feature in the musical concert ‘Khazana – a festival of Ghazals’ live on Tata Sky’s interactive platform, Actve Music. While the event takes place in Mumbai, Tata Sky subscribers across the country will enjoy the Ghazal maestros live from the comfort of their homes.
Celebrating eleven glorious years of soulful melodies, “Khazana – a festival of Ghazals”, will raise funds for Cancer and Thalassemic patients and children through an annual event that provides a rare opportunity for Ghazal aficionados to experience the rich and vibrant performances of India’s top performers on 26 and 27 July.
This year, “Khazana” will feature a multitude of talents including Bhupinder and Mitali Singh, Anup Jalota, Talat Aziz, Ahmed Hussain and Mohd. Hussain, Kavita Seth, Sudeep Banerji, Runa and Neha Rizvi, Anita Singhvi, Sumeet Tapoo, Pooja Gaitonde and Pankaj Udhas.
Tata Sky has associated with Hungama.com (which powers the Actve Music service), to bring to its customers, a first of its kind event where Pankaj Udhas will officially launch his Album ‘Sentimental’ exclusively on Tata Sky Actve Music. A sneak peak of the album was made available exclusively to the Tata Sky.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
