DTH
Tata Sky to launch Telugu and Tamil cinema
MUMBAI: Tata Sky recently launched value-added services – Tata Sky Telugu Cinema and Tata Sky Tamil Cinema, priced at Rs 45 per month. The ad-free services are affordable by people of all age groups, geographical and socio-economic boundaries.
With this, Tata Sky not only increases the plethora of offerings in Southern markets but also caters to movie buffs across the country. With its customer-centric approach and aim to provide the best of content to its subscribers, the two new services will provide Telugu and Tamil Cinema at the comfort of people’s home.
Tata Sky CCO Arun Unni said, “Telugu and Tamil film industries today have a fan following that transcends the state boundaries and captures the interest of viewers across the country. To cater to the ever-increasing demand for regional cinema, Tata Sky has partnered with Star Maa for Telugu films and Star Vijay for Tamil films to offer the best of content in an ad-free format to all movie lovers.”
South market, with the highest TV viewership across the country along with a large appetite for movies in regional language provides Tata Sky an opportunity to offer high quality regional movies on medium of choice. The content library ranges from the latest blockbuster movie premieres, before their screening on television, to classic movies – with movie options for all age groups.
Tata Sky's bouquet of regional cinema services now includes Tata Sky Telugu, Tata Sky Tamil, Tata Sky Bangla, Tata Sky Punjab De Rang, Tata Sky Marathi and Tata Sky Kids Cinema.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
