Selva Prabu steps up as director content marketing Tamil

CHENNAI: Selva Prabu has pressed play on a new chapter in his career, taking charge as director, content marketing for Tamil business at JioStar, overseeing strategy for JioHotstar and Star Vijay. Based in Chennai, the role places him at the heart of one of India’s most competitive and culturally vibrant media markets.

Sharing the news, Prabu said he was excited about the road ahead, a sentiment that fits neatly with a career built on curiosity, reinvention and a keen understanding of audiences. His appointment marks a steady rise within the organisation, where he has spent the past four years shaping marketing initiatives and steering brand narratives.

Before stepping into the director’s chair in November 2025, Prabu served as senior manager, marketing at JioStar, where he worked across campaigns, partnerships and content positioning. His ability to blend data with instinct has made him a familiar name in media marketing circles.

Prabu’s professional story, however, began well before streaming platforms and television ratings dashboards. He cut his teeth in journalism-led organisations, notably Deccan Herald, where he worked as senior brand manager. There, he helped build product portfolios, sharpened reader insight frameworks and worked closely with editorial teams to ensure that business sense never drowned out storytelling.

An even longer chapter unfolded at The Hindu Group, where Prabu handled brands including BusinessLine, Sportstar, Frontline and The Hindu Lounge. His work ranged from relaunching legacy titles and creating brand events to setting up the group’s first experience store in Chennai. Notably, he played a role in expanding community-led initiatives and managing large-scale public campaigns, proving that marketing can be both commercial and civic-minded.

Earlier stints at Wan-Ifra, Ogilvy and Mphasis rounded out his profile, giving him exposure to training, consulting, client servicing and even technology-led quality assurance. It is an unusually broad foundation for someone now tasked with marketing entertainment, but perhaps that is the point.

As Tamil content continues to travel from living rooms to mobile screens, Prabu’s mix of newsroom discipline and brand-building flair may be just what the script calls for.