DTH
Tata Sky paints murals in homage to Gujarati cinema actors
NEW DELHI: Tata Sky is painting the town red, quite literally. The DTH operator has launched a unique mural campaign in Gujarat to bring alive the local flavour by associating with popular regional film stars.
The campaign also embodies the concept of khidki that was introduced in the new brand purpose TVC Iss khidki ko khol dala toh life Jingalala; khidki being the embodiment of entertainment through which Tata Sky aims to provide moments of emotional gratification in everyday lives of people.
The campaign is conceptualised by Ogilvy and executed by Dentsu India, along with Bollywood Art Project (BAP). The ad features Ketki Dave, Rasik Dave, Malhar Thakkar, Deeksha Joshi, Siddharth Randheria and Mamta Soni, and the company believes that the inclusion of popular actors could help to build a deeper connection with the people of the state.
The wall murals pay homage to the Gujarati cinema actors who have been intrinsic in bringing the art and culture of the state to the forefront.
"People’s lives are made better when they connect to quality entertainment. This thought inspired our recent national campaign – Iss khidki ko khol dala toh life Jingalala. We have now taken this thought closer to our customers in Gujarat by celebrating popular faces from Gujarati entertainment through the unique format of wall murals. These murals reinforce Tata Sky’s commitment to be an inherent part of people’s everyday lives, making quality entertainment affordable and accessible to all," said Tata Sky chief communications officer Anurag Kumar.
The wall murals are installed in the Lunawada, Vijapur, and Rajula towns of Gujarat. The company is now planning to expand the art installations in the form of digital wall paintings in Ahmedabad, Panch Mahals, Jamnagar, Kheda, Mahasena; gradually covering 375 walls across 133 towns.
DTH Operator
JC Flowers withdraws NCLT plea against Dish TV over EGM demand
Move eases pressure on DTH firm as long-running shareholder dispute cools
MUMBAI: In a breather for Dish TV India, JC Flowers Asset Reconstruction has withdrawn its petition before the National Company Law Tribunal seeking directions to convene an extraordinary general meeting.
The development was disclosed by Dish TV in a regulatory filing, confirming that the petitioner chose to withdraw the case during a hearing at the Mumbai bench of the tribunal. A detailed order from the bench is still awaited.
The petition, originally filed under Sections 98 to 100 of the Companies Act, 2013, sought to push for an extraordinary general meeting to address governance issues at the company. The case had its roots in a prolonged shareholder tussle dating back to 2021, when Yes Bank, then the largest shareholder, was at odds with the promoter group led by Subhash Chandra over board reconstitution.
JC Flowers had stepped into the picture as an assignee of Yes Bank’s stressed assets, effectively continuing the legal push initiated earlier. The withdrawal now signals a pause, if not a closure, to that chapter of dispute.
While the reasons behind the withdrawal have not been formally detailed, the move reduces immediate legal pressure on Dish TV, which has been navigating both operational and regulatory challenges in recent years.
For now, the focus shifts back to the company’s business fundamentals, even as the legal dust settles, at least temporarily, on one of its more closely watched shareholder battles.
