DTH
Tata Sky launches pay-per-view service
MUMBAI: Tata Sky has announced the launch of Showcase, its dedicated pay-per-view movies service. With this service, Tata Sky promises to offer new Hollywood and Bollywood blockbusters to the customers.
Showcase, the pay-per-view will launch with the movie Taxi No. 9211, screening on multiple channels, offering subscribers a number of convenient viewing options. The movies will be screened without any ad breaks.
Priced at Rs 75 per movie, the service will provide viewers with a convenient and economical alternative to watching movies in cinema halls, according to an official release.
The original prints of all the films will be sourced directly from their producers and digital satellite television transmission will ensure DVD quality picture and CD quality sound throughout the movies.
Also, another advantage for subscribers is that they can chose to watch the movies at a convenient time, when they are free from household responsibilities.
Tata Sky Ltd MD and CEO Vikram Kaushik said, “The launch of Showcase helps us propel our objective to provide our subscribers with maximum convenience. This service can be enjoyed equally by every family member and undoubtedly will recreate the experience of watching a movie in the theatre, in the comfort of the home. The freedom to choose the time of viewing and the liberation from advertisements while watching one’s favourite movies will be universally welcomed.”
To purchase a movie, a subscriber will need to call the Tata Sky helpline and make a request for the movie, indicating the desired time slot. Orders can be placed up to five minutes prior to the film’s start, informs the statement.
Tata Sky’s satellite television service currently offers viewers 61 popular television channels including Star, Sony, Discovery, Disney, MTV, NDTV, ESPN Star Sports, National Geographic, Eenadu, TV Today, Asianet and many more.
In addition, the service offers a total of six interactive services including Actve Khabar, Actve Newsroom, Actve Star News, Actve Games, Actve Sports and an on-screen guide. The service is available at a special price of RS 200 per month, inclusive of all taxes.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
