DTH
Tata Sky hires Arun Unni as senior vice president – content
MUMBAI: Tata Sky has roped in Arun Unni as senior vice president – content.
Unni steps into the shoes on Mukund Sharma, who recently resigned to join Lukup Media.
Unni has previously been a consultant with 14 years of experience in strategy development and operational improvement across B2C and B2B companies.
A source close to the development tells Indiantelevision.com that Unni will be reporting to Tata Sky chief content and business development officer Paolo Matteo Agostinelli.
“Arun has already joined the company and he will be heading content acquisition and strategy at Tata Sky,” the source added.
Deeply passionate about TV and media, Unni is an avid follower of content and distribution models globally. A Civil engineer from IIT Mumbai and an IIM – Ahmedabad pass out, he is an early adopter of nearly all types of content distribution hardware – Tata Sky HD DVR, Chromecast, Xbox, Media players, Mobile apps etc. His earlier work stints have been with A.T. Kearney, KPMG and Arthur Andersen India.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
