DTH
Tata Sky gets favorable court order against YouTube
MUMBAI: An Indian court has provided relief to Indian DTH TV operator Tata Sky. It had approached the Delhi high court last month with a plea that the video sharing site YouTube should take down user generated videos which taught viewers how to hack the encryption of its set top boxes. Tata Sky had also demanded that the latter should respond promptly to complaints about illegal videos. YouTube had responded that it could have responded to the DTH operators complaint had it been less vague.
The court ruled in its favour, according to a report in the Times of India. “In terms of Rule 3(1)(e) of the Information Technology Intermediaries Guidelines, YouTube is obliged not to host content that violates any law for the time being in force,” Justice S Muralidhar said.
The court also said that in cases where YouTube would be required to act immediately, it should not insist upon the complainant to demonstrate that the complaint falls in the categories identified by it for taking action.
Even as YouTube told the court that it had pulled down the offending Tata Sky videos, others continue to be present on the video platform. One describes how users can hack Airtel and Dish TV India STBs by using software on a pen drive.Another one talks about hacking into a Dish TV box by using a code.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
