DTH
Tata Sky celebrates the joy of togetherness this international family day’
MUMBAI: Tata Sky, India’s leading content distribution and Pay TV platform, in partnership with Chimp&z Inc, celebrated International Family Day with the launch of a digital campaign under its larger Isko Laga Dala Toh #FamilyJingalala positioning. In times of social distancing when families have been spending more time together at home, Tata Sky took the initiative to knit these bonds stronger by celebrating togetherness through a meaningful message.
The film takes us through the beautiful moments inside a home depicting how family members who were busy in their individual lives have now come together once again spending quality time as one unit. The film focuses on relationships, showcasing instances of togetherness in the current scenario like kids getting adequate sleep instead of rushing to get ready for school in the mornings; instead of Saturday outings, couples taking to cooking and enjoying delicious meals together; helping one another with household chores; fighting for the TV remote; and above all else, despite all norms of social distancing, families coming together to enjoy apno ke saath apna entertainment.
Anurag Kumar, chief communications officer, Tata Sky, said: “We wanted to highlight the positives of these distressing times in a light hearted yet meaningful way through this campaign. Aimed at closing the gap between generations, the viewers will find the messaging of this campaign very relatable. It’s a slice of life depiction of the bitter-sweet relationship one has with their family members. Occasions like family meals and TV time have always brought people together and it is happening more so in todays times. We at Tata Sky therefore decided to bring alive these little nuances of life through this campaign on International Family Day.”
Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc, said: “Since the lockdown brought us all together, we must wonder why it took a crisis to teach us the importance of our families. We had our means of individual entertainment so somewhere we stopped coming to the living room and have those little squabbles about taking control of the TV remote; one of things that symbolises coming together as a family. With the opportunity of celebrating the International Day of Families, we brought this message out through this campaign. Here’s hoping that it strikes a chord with our viewers and helps them cherish this family time.”
The campaign was further executed on Tata Sky’s social media handles with engaging activities on Twitter, Instagram and Facebook including – Guess the Gibberish, guessing catchphrases of dialogues common at home and Families on WhatsApp – encouraging followers to share screenshots of fun and lively chats on family WhatsApp groups.
Ad Film Link: https://www.youtube.com/watch?v=JKXsQu3zoT0&feature=youtu.be
Instagarm Links: https://www.instagram.com/p/CAF4EO6KDSe/
For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com
DTH
Den Networks reports Rs 1,227 million FY26 profit growth
Revenue crosses Rs 10,009 million as margins improve and costs ease
MUMBAI: Not all signals are on screen some are buried in the balance sheet. Den Networks has reported a steady financial performance for FY26, with profit after tax rising to Rs 1,227.53 million, reflecting improved operational discipline despite a relatively flat top line. For the year ended March 31, 2026, the company posted revenue from operations of Rs 10,009.17 million, marginally higher than Rs 9,891.45 million in FY25. Total income stood almost unchanged at Rs 12,282.10 million compared to Rs 12,279.77 million a year earlier, signalling stability rather than aggressive expansion.
The real story, however, lies beneath the surface. Total expenses declined to Rs 10,648.32 million from Rs 10,691.30 million, driven by tighter cost controls across key heads. Employee benefit expenses dropped to Rs 548.64 million from Rs 651.52 million, while depreciation and amortisation expenses also eased to Rs 652.01 million from Rs 723.06 million, indicating a leaner operational structure.
As a result, profit before tax rose to Rs 1,633.78 million from Rs 1,588.47 million, while profit after tax improved to Rs 1,227.53 million, up from Rs 1,173.96 million in the previous year. Earnings per share stood at Rs 2.57, compared to Rs 2.46 in FY25, underlining incremental shareholder value creation.
On the balance sheet front, the company’s total assets expanded to Rs 43,416.76 million from Rs 42,496.64 million, supported by a sharp rise in bank balances to Rs 30,628.71 million. Equity also strengthened to Rs 38,532.74 million, reflecting accumulated profits and a growing financial cushion.
Cash flow dynamics, however, present a more nuanced picture. While investing activities generated a net inflow of Rs 632.80 million, operating activities saw an outflow of Rs 553.50 million, largely due to tax payments and working capital adjustments. The company ended the year with cash and cash equivalents of Rs 151.70 million, up from Rs 106.11 million.
Taken together, the numbers suggest a business that is prioritising efficiency over expansion holding revenue steady while tightening costs and strengthening its balance sheet. In an industry where growth often grabs headlines, Den Networks appears to be making a quieter statement: sometimes, resilience is the real signal.
