iWorld
Tata Play unveils Marathi Classics
Mumbai: Tata Play introduced Marathi Classics, a new platform service dedicated to iconic movies and shows from the golden era of Marathi entertainment. Recognising its audience’s content preferences, this service will also feature a rich catalogue of kirtans, to cater to spiritually inclined viewers. Powered by ZEE Talkies, this latest addition aims to curate the finest Marathi titles and classic movie offerings that have a strong connect with the viewers.
This ad-free service contains a captivating lineup of Classic Marathi blockbusters which released post 1950’s, along with an impressive lineup of popular serials and kirtan recitals. Cult classics like Zapatlela, GupChup GupChup, Palva Palvi, Maherchi Sadi, Dev Manus are a part of the content lineup. Subscribers will get to enjoy movies featuring legendary actors like Ashok Saraf, Sachin Pilgaonkar, Laxmikant Berde, Dada Kondke, Varsha Usgaonkar, Jayshree Gadkar, Nilu Phule and many more. Daily soaps like Avantika, Vadalvaat, Abhalmaya, etc will also be brought back as part of the offering.
Tata Play’s chief commercial and content officer, Pallavi Puri, said, “Yesteryear’s Marathi content is known for its beautiful portrayal of rich Maharashtrian culture. There is a dedicated fan base for such content and we, in partnership with ZEE Talkies, wanted to revive these timeless shows and films that are celebrated today as classics. We believe this eclectic curation will resonate deeply with our viewers, rekindling their nostalgia.”
ZEEL head public & regulatory affairs and CRO-Affiliate sales Anil Malhotra further added, “We’re thrilled to partner with Tata Play to bring back the golden age of Marathi cinema. Marathi Classics is a testament to the enduring appeal of timeless storytelling. With this curated platform, we aim to reconnect audiences with iconic films and shows that have shaped Marathi entertainment.”
The service is free for the first five days from the date of subscription; INR 1.5 per day will be charged thereafter. On-the-go viewing can be availed through the Tata Play Mobile App.
Tata Play Marathi Classics joins Tata Play’s range of over 50 entertainment and infotainment Platform Services suitable across age groups and providing content across genres like Entertainment, Kids, Learn, Regional, Devotion and much more. For more information, log onto Tata Play Specials.
eNews
KPMG fines partner for using AI in internal AI exam
Partner fined A$10,000 after uploading training material to AI tool
AUSTRALIA: According to an Australian Financial Review report, a partner at KPMG Australia has been fined A$10,000 ($7,000) for using artificial intelligence tools to cheat on an internal training exam focused on AI itself, underscoring the growing challenges professional services firms face as staff adopt the technology.
The unnamed partner was required to retake the assessment after uploading training material into an AI platform to generate answers. KPMG said more than two dozen employees had been caught misusing AI in internal exams during the current financial year.
KPMG Australia chief executive Andrew Yates, said the firm was struggling to keep pace with the rapid uptake of AI. “Given the everyday use of these tools, some people breach our policy. We take it seriously when they do,” he said, adding that the firm was reviewing safeguards under its self-reporting regime.
The incident adds to broader concerns across the accounting profession. The Association of Chartered Certified Accountants last year scrapped remote examinations, citing the growing sophistication of cheating systems. All four Big Four firms have faced penalties linked to cheating scandals across multiple jurisdictions in recent years.
KPMG said it has adopted measures to detect AI misuse and will disclose the number of breaches in its annual results.
The case surfaced during a Senate inquiry into industry governance, where Greens senator Barbara Pocock criticised the lack of tougher consequences. Australia’s corporate regulator, the Australian Securities and Investments Commission, said it would not intervene unless disciplinary proceedings were initiated by the profession’s trade bodies.
