iWorld
Tata Play unveils Marathi Classics
Mumbai: Tata Play introduced Marathi Classics, a new platform service dedicated to iconic movies and shows from the golden era of Marathi entertainment. Recognising its audience’s content preferences, this service will also feature a rich catalogue of kirtans, to cater to spiritually inclined viewers. Powered by ZEE Talkies, this latest addition aims to curate the finest Marathi titles and classic movie offerings that have a strong connect with the viewers.
This ad-free service contains a captivating lineup of Classic Marathi blockbusters which released post 1950’s, along with an impressive lineup of popular serials and kirtan recitals. Cult classics like Zapatlela, GupChup GupChup, Palva Palvi, Maherchi Sadi, Dev Manus are a part of the content lineup. Subscribers will get to enjoy movies featuring legendary actors like Ashok Saraf, Sachin Pilgaonkar, Laxmikant Berde, Dada Kondke, Varsha Usgaonkar, Jayshree Gadkar, Nilu Phule and many more. Daily soaps like Avantika, Vadalvaat, Abhalmaya, etc will also be brought back as part of the offering.
Tata Play’s chief commercial and content officer, Pallavi Puri, said, “Yesteryear’s Marathi content is known for its beautiful portrayal of rich Maharashtrian culture. There is a dedicated fan base for such content and we, in partnership with ZEE Talkies, wanted to revive these timeless shows and films that are celebrated today as classics. We believe this eclectic curation will resonate deeply with our viewers, rekindling their nostalgia.”
ZEEL head public & regulatory affairs and CRO-Affiliate sales Anil Malhotra further added, “We’re thrilled to partner with Tata Play to bring back the golden age of Marathi cinema. Marathi Classics is a testament to the enduring appeal of timeless storytelling. With this curated platform, we aim to reconnect audiences with iconic films and shows that have shaped Marathi entertainment.”
The service is free for the first five days from the date of subscription; INR 1.5 per day will be charged thereafter. On-the-go viewing can be availed through the Tata Play Mobile App.
Tata Play Marathi Classics joins Tata Play’s range of over 50 entertainment and infotainment Platform Services suitable across age groups and providing content across genres like Entertainment, Kids, Learn, Regional, Devotion and much more. For more information, log onto Tata Play Specials.
iWorld
Beware: Fake war lockdown notice mimicking official government order circulates on WhatsApp
The spoof document mimics an official government order but opens to reveal a jester and the words “April Fool”
MUMBAI: It looked official. It had the Ashoka Emblem. It had the formal layout of a government circular. And it was called “War Lockdown Notice.” Thousands of WhatsApp users across India forwarded it in a panic — only to open it and find a cartoon jester waving cheerfully above the words “April Fool.”
The document, which circulated rapidly on Tuesday, was designed to look like a genuine government order, carrying enough official-looking detail to alarm recipients and prompt frantic resharing. The punchline was the entire point. The danger, however, is real.
Maharashtra chief minister Devendra Fadnavis has cautioned citizens that sharing fake messages and rumours carries serious consequences. In severe cases, it could result in police action or imprisonment.
The warning is timely. Viral hoaxes dressed up as official government communications have a long and damaging history in India, stoking panic, spreading misinformation and, in some cases, triggering real-world consequences. A forged document bearing the national emblem, however briefly intended as a joke, is no laughing matter in the eyes of the law.
April Fool’s Day or not, WhatsApp forwards deserve a hard look before the finger hits share. The jester on that document was not the only fool in the room.
