iWorld
Tata Play unveils Marathi Classics
Mumbai: Tata Play introduced Marathi Classics, a new platform service dedicated to iconic movies and shows from the golden era of Marathi entertainment. Recognising its audience’s content preferences, this service will also feature a rich catalogue of kirtans, to cater to spiritually inclined viewers. Powered by ZEE Talkies, this latest addition aims to curate the finest Marathi titles and classic movie offerings that have a strong connect with the viewers.
This ad-free service contains a captivating lineup of Classic Marathi blockbusters which released post 1950’s, along with an impressive lineup of popular serials and kirtan recitals. Cult classics like Zapatlela, GupChup GupChup, Palva Palvi, Maherchi Sadi, Dev Manus are a part of the content lineup. Subscribers will get to enjoy movies featuring legendary actors like Ashok Saraf, Sachin Pilgaonkar, Laxmikant Berde, Dada Kondke, Varsha Usgaonkar, Jayshree Gadkar, Nilu Phule and many more. Daily soaps like Avantika, Vadalvaat, Abhalmaya, etc will also be brought back as part of the offering.
Tata Play’s chief commercial and content officer, Pallavi Puri, said, “Yesteryear’s Marathi content is known for its beautiful portrayal of rich Maharashtrian culture. There is a dedicated fan base for such content and we, in partnership with ZEE Talkies, wanted to revive these timeless shows and films that are celebrated today as classics. We believe this eclectic curation will resonate deeply with our viewers, rekindling their nostalgia.”
ZEEL head public & regulatory affairs and CRO-Affiliate sales Anil Malhotra further added, “We’re thrilled to partner with Tata Play to bring back the golden age of Marathi cinema. Marathi Classics is a testament to the enduring appeal of timeless storytelling. With this curated platform, we aim to reconnect audiences with iconic films and shows that have shaped Marathi entertainment.”
The service is free for the first five days from the date of subscription; INR 1.5 per day will be charged thereafter. On-the-go viewing can be availed through the Tata Play Mobile App.
Tata Play Marathi Classics joins Tata Play’s range of over 50 entertainment and infotainment Platform Services suitable across age groups and providing content across genres like Entertainment, Kids, Learn, Regional, Devotion and much more. For more information, log onto Tata Play Specials.
iWorld
Zee Music elevates Sujal Parekh to senior management personnel role
Former Warner Music executive to drive next phase of music growth
MUMBAI: Zee Music Company has elevated Sujal Parekh to the role of senior management personnel, signalling a sharper push on scaling its music business.
Parekh, who currently serves as business head at the company, will now spearhead the next phase of growth, with a focus on expanding Zee Music’s footprint across platforms and audiences.
With over two decades of experience, Parekh brings a strong mix of financial and operational leadership, largely within the media and entertainment sector. Prior to joining Zee Music, he held key leadership roles at Warner Music Group, where he served as general manager operations for India and SAARC, and earlier as finance director for the region.
During his tenure at Warner, Parekh played a central role in strengthening the company’s regional presence. He led the acquisition and integration of platforms such as Divo TV, E-Positive, SkillBox and Global Music Junction, helping expand its reach across digital media, regional content, artist management and live entertainment.
Before Warner, Parekh spent over a decade with Bigtree Entertainment Pvt. Ltd., where he rose through the ranks across finance roles, eventually serving as associate vice president finance.
His early career included stints in audit and accounting, building a solid foundation that has underpinned his leadership journey in the music and media business.
With this elevation, Zee Music is clearly tuning its leadership bench for growth, betting on Parekh’s blend of strategic and operational expertise to hit the right notes in an increasingly competitive music landscape.
