iWorld
Tata Play unveils Marathi Classics
Mumbai: Tata Play introduced Marathi Classics, a new platform service dedicated to iconic movies and shows from the golden era of Marathi entertainment. Recognising its audience’s content preferences, this service will also feature a rich catalogue of kirtans, to cater to spiritually inclined viewers. Powered by ZEE Talkies, this latest addition aims to curate the finest Marathi titles and classic movie offerings that have a strong connect with the viewers.
This ad-free service contains a captivating lineup of Classic Marathi blockbusters which released post 1950’s, along with an impressive lineup of popular serials and kirtan recitals. Cult classics like Zapatlela, GupChup GupChup, Palva Palvi, Maherchi Sadi, Dev Manus are a part of the content lineup. Subscribers will get to enjoy movies featuring legendary actors like Ashok Saraf, Sachin Pilgaonkar, Laxmikant Berde, Dada Kondke, Varsha Usgaonkar, Jayshree Gadkar, Nilu Phule and many more. Daily soaps like Avantika, Vadalvaat, Abhalmaya, etc will also be brought back as part of the offering.
Tata Play’s chief commercial and content officer, Pallavi Puri, said, “Yesteryear’s Marathi content is known for its beautiful portrayal of rich Maharashtrian culture. There is a dedicated fan base for such content and we, in partnership with ZEE Talkies, wanted to revive these timeless shows and films that are celebrated today as classics. We believe this eclectic curation will resonate deeply with our viewers, rekindling their nostalgia.”
ZEEL head public & regulatory affairs and CRO-Affiliate sales Anil Malhotra further added, “We’re thrilled to partner with Tata Play to bring back the golden age of Marathi cinema. Marathi Classics is a testament to the enduring appeal of timeless storytelling. With this curated platform, we aim to reconnect audiences with iconic films and shows that have shaped Marathi entertainment.”
The service is free for the first five days from the date of subscription; INR 1.5 per day will be charged thereafter. On-the-go viewing can be availed through the Tata Play Mobile App.
Tata Play Marathi Classics joins Tata Play’s range of over 50 entertainment and infotainment Platform Services suitable across age groups and providing content across genres like Entertainment, Kids, Learn, Regional, Devotion and much more. For more information, log onto Tata Play Specials.
iWorld
Blackcab Agency Network wins Avion India digital mandate
Creative agency to lead social strategy, content and performance marketing for aviation training centre.
MUMBAI: Blackcab just took off with a high-flying client because when your brand needs altitude in digital skies, you don’t wing it, you hire the jet fuel. Blackcab Agency Network has been appointed as the digital strategy and brand building partner for Avion India, Mumbai’s first DGCA-approved full flight training simulator facility located at Juhu Airport.
The mandate sees Blackcab handling Avion India’s end-to-end digital presence, including social media strategy (Instagram, Facebook, Linkedin, Youtube), content creation, performance marketing and campaign execution. The agency will produce on-site content showcasing simulator sessions, student journeys and behind-the-scenes glimpses of pilot training.
The partnership arrives as India’s aviation sector experiences robust growth, with rising demand for skilled pilots and aviation professionals. Blackcab’s role will be to translate Avion’s technical training environment into compelling, aspirational digital narratives that connect with students exploring careers in aviation.
Blackcab Agency Network co-founder Aayush Bansal said, “Our role with Avion India is not just to tell a story, but to build a structured digital ecosystem that drives measurable results. From managing social platforms to creating performance-led campaigns, we are ensuring every touchpoint builds awareness, engages aspiring pilots, and supports student intake.”
Avion India director Parth Mulay added, “We started Avion with a simple vision, to build a training environment where pilots truly feel prepared for real airline operations. Blackcab has helped us present our simulators, infrastructure, and the real pilot journey in a way that feels authentic and inspiring for aspiring pilots.”
The appointment marks Blackcab’s expansion into the aviation training sector while strengthening its portfolio across diverse industries.
In a sky where ambition needs clear runway signals, Blackcab isn’t just flying the brand, it’s giving future pilots the digital navigation they need to soar.
