iWorld
Tata Play unveils Marathi Classics
Mumbai: Tata Play introduced Marathi Classics, a new platform service dedicated to iconic movies and shows from the golden era of Marathi entertainment. Recognising its audience’s content preferences, this service will also feature a rich catalogue of kirtans, to cater to spiritually inclined viewers. Powered by ZEE Talkies, this latest addition aims to curate the finest Marathi titles and classic movie offerings that have a strong connect with the viewers.
This ad-free service contains a captivating lineup of Classic Marathi blockbusters which released post 1950’s, along with an impressive lineup of popular serials and kirtan recitals. Cult classics like Zapatlela, GupChup GupChup, Palva Palvi, Maherchi Sadi, Dev Manus are a part of the content lineup. Subscribers will get to enjoy movies featuring legendary actors like Ashok Saraf, Sachin Pilgaonkar, Laxmikant Berde, Dada Kondke, Varsha Usgaonkar, Jayshree Gadkar, Nilu Phule and many more. Daily soaps like Avantika, Vadalvaat, Abhalmaya, etc will also be brought back as part of the offering.
Tata Play’s chief commercial and content officer, Pallavi Puri, said, “Yesteryear’s Marathi content is known for its beautiful portrayal of rich Maharashtrian culture. There is a dedicated fan base for such content and we, in partnership with ZEE Talkies, wanted to revive these timeless shows and films that are celebrated today as classics. We believe this eclectic curation will resonate deeply with our viewers, rekindling their nostalgia.”
ZEEL head public & regulatory affairs and CRO-Affiliate sales Anil Malhotra further added, “We’re thrilled to partner with Tata Play to bring back the golden age of Marathi cinema. Marathi Classics is a testament to the enduring appeal of timeless storytelling. With this curated platform, we aim to reconnect audiences with iconic films and shows that have shaped Marathi entertainment.”
The service is free for the first five days from the date of subscription; INR 1.5 per day will be charged thereafter. On-the-go viewing can be availed through the Tata Play Mobile App.
Tata Play Marathi Classics joins Tata Play’s range of over 50 entertainment and infotainment Platform Services suitable across age groups and providing content across genres like Entertainment, Kids, Learn, Regional, Devotion and much more. For more information, log onto Tata Play Specials.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
