DTH
Tata Play forges new FanCode Sports partnership
MUMBAI: Following the inclusion of sports destination FanCode in OTT aggregator app Tata Play Binge in December 2023, the DTH operator has now announced the launch of Tata Play FanCode Sports, giving its subscribers a front-row seat to a smorgasbord of sporting action including cricket, football, kabaddi, golf and motorsports.
The new platform promises to deliver over 100 hours of live sports monthly, covering more than eight major sports and featuring blue-ribbon tournaments such as the Carabao Cup, Copa del Rey, and Concacaf Champions Cup. Cricket enthusiasts haven’t been left on a sticky wicket either, with Australia’s Tour of West Indies and South Africa’s Tour of Zimbabwe also on the menu.
Formula 1 fanatics are in for a treat as the service brings coverage of all 24 Grand Prix weekends to screens across India. Viewers can witness Lewis Hamilton don the famous Ferrari red for the first time as he reignites his rivalry with Red Bull’s high-flying Max Verstappen.
The platform will showcase global sporting megastars including football icons Cristiano Ronaldo, Kylian Mbappé, Mohamed Salah, and Lionel Messi, alongside cricket heavyweights Nicholas Pooran, Pat Cummins, Kagiso Rabada, and Aiden Markram.
“We are thrilled to expand our partnership with FanCode,” said Tata Play chief commercial & content officer Pallavi Puri. “This exciting collaboration marks a significant milestone, enabling us to offer a seamless viewing experience across screens, enhancing the diversity and accessibility of live sports content.”
FanCode co-founder Yannick Colaco added: “After our successful collaboration on Tata Play Binge, we are thrilled to continue our partnership with Tata Play to bring FanCode to millions of new homes.”
The 24/7 ad-free service will be available on EPG No. 485 and through the Tata Play mobile app for Rs 75 per month—a small price to pay for front-row tickets to the sporting world’s greatest hits.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
