iWorld
Tata Play Binge brings bengali entertainment by onboarding hoichoi
Mumbai: Diversifying its content offerings, content distribution platform Tata Play (formerly known as Tata Sky) has added its 13th OTT platform, Hoichoi, to Tata Play Binge. The integration carries forward Binge’s objective of providing users access to content from across all OTT platforms in multiple languages, as well as easing the process of content discovery. With the incorporation of SVF Entertainment, owned and maintained by Hoichoi, users will have access to a library of movie titles and 100+ original series in Bengali. Enabling a wider audience appeal, the key shows are also dubbed and presented in Hindi. The content bouquet can be enjoyed with subtitles through large-screen connected devices—Tata Play Binge+ Android Set Top Box and Tata Play edition of the Amazon FireTV Stick—along with the Tata Play Binge mobile app and the website.
Tata Play chief commercial and content officer Pallavi Puri said, “Entertainment in the digital age is breaking barriers of language and borders, leading to a widened horizon for content discovery. This allows viewers to choose their titles based on storylines and not restrict themselves to a particular language or region. With this partnership, we aim to take Hoichoi’s vast Bengali movie and original series collection to the whole of India and diversify the watch preferences of the viewers. “
Hoichoi co-founder Vishnu Mohta said, “As a brand, Hoichoi always aims to provide quality entertainment across the nation and globe and to as many people as possible. This partnership with Tata Play Binge takes us a step closer to that goal. With this collaboration, we can reach a wider audience and have our content on a platform that traverses language barriers, and we are glad to be doing this.”
Hoichoi has shows and movies across genres, like Eken Babu, Hello!, Rekka, Mandaar, Indu, Haami, Tiktiki, Srikanto, Mon2 Pilot, Feludar Goyendagiri, “Byomkesh,” “Cheeni,” “Dwitiyo Purush,” “Tasher Ghawr,” “Refugee,” and many more.
Hoichoi joins 12 OTT platforms on Binge – Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, EPIC ON and DocuBay.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
