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TAM Sports: IPL 17 ad volumes surge by four per cent in seven matches
Mumbai: TAM Sports has released an IPL report based on the first seven matches of IPL 17 and for all the channels on which matches are telecasted.
IPL 17 ad volumes surge by four per cent over the previous season’s seven match span.
The count of categories in IPL 17 increased significantly by 65 per cent compared to IPL 16. Also, the count of advertisers increased by 28 per cent during IPL 17 over IPL 16.
In categories, Ecom-Gaming, maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52 per cent share of ad volumes. Ecom-Gaming & Pan Masala were the only common categories in IPL 17 and IPL 16. Out of the total five categories, two of them belonged to F&B sector in IPL 17. The top five advertisers of IPL 17 contributed 34 per cent share of ad volumes with Sporta Technologies leading the list. Sporta Technologies, Vishnu Packaging and Bharti Airtel were the common advertisers between IPL 17 & IPL 16. Among the top five advertisers in IPL 17, Sporta Technologies retained its 1st position during all the seven matches.
30 new categories and 55 new brands advertised in seven matches of IPL 7 compared to the same number of matches in IPL 16. Among the 55 new brands, ‘Parle Food Products’ was the leading brand followed by ‘Airtel Xstream Fiber’.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
