Cricket's cash cow delivers another bumper week as brands bowl over consumers
TAM Sports: IPL 17 TV ad volumes grew 19 per cent per channel compared to IPL 16
TV ads during IPL 17 saw a nine per cent increase in ad volumes per channel vs IPL 16.
The categories and advertisers count increased by 65 per cent and 37 per cent compared to IPL 16.
Ecom-Gaming topped the category list consistently in all 15 matches of IPL 17.
