iWorld
Swati Mohan quits Netflix India
KOLKATA: Netflix India marketing director Swati Mohan has moved on from the organisation. She spearheaded the streaming giant’s marketing strategy at a very crucial time and led several big campaigns.
She spent over two years at the organisation.
Back in 2018, Mohan resigned from her position at Nat Geo and Fox Networks Group as India country head to join Netflix
(http://www.indiantelevision.com/television/tv-channels/people/swati-mohan-quits-nat-geo-to-join-netflix-180508).
Under her leadership, National Geographic too underwent a rebranding exercise in 2016. This was a part of a global exercise that took place.
Mohan has over 18 years of experience in the industry, with a wide spectrum of work across companies, including Group M, O&M, FBC Media and Endemol.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
