DTH
Sun Direct adds Sun NXT free with DTH subscription
MUMBAI: Sun Direct is finding ways to hold on to its subscriber base amidst the hordes of consolidation and shutdowns happening in the industry. Strengthening its hold in the South, which forms the largest chunk of its territory, it has announced a free membership of its video-on-demand (VOD) platform Sun NXT for active Cinema Plus, Mega Pack and World Pack subscribers.
The subscription-based VOD platform offers three plans–monthly for Rs 50, quarterly for Rs 130 and annually for Rs 490. The first 30 days constitute the free trial period after which the payment kicks in. Offline download and viewing are available in the app as well.
Sun TV Network’s Sun NXT, which was launched in mid 2017, offers over 50,000 hours of live TV content, movies, originals, kid’s content, music across four South Indian languages–Tamil, Telugu, Kannada and Malayalam. It also streams movies from Kollywood, Tollywood, Mollywood and Sandalwood.
Sun NXT being a screen-agnostic platform is also available on Smart TVs and streaming devices like Amazon Fire TV, Google Chromecast, Apple TV etc.
Sun Direct has six packs, which include Mega Pack with 204+ channels, Tamil Super Value with 179+ channels, Tamil Cinema + Sports with 174+ sports, Tamil World Pack with 172+ channels, Tamil Value with 128+ channels and Tamil Economy Pack with 82+ channels, for one month, three months, six months and twelve months. Sun Direct packages start from Rs 1499 (Tamil Economy Pack for 96 months) and go up to Rs 5290 (Mega Pack for 12 months).
Also Read: Regional viewers ‘catch-up’ Sun TV’s new VoD
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
