Hindi
Study ranks PVR as most trusted Indian entertainment brand
MUMBAI: A study released by The Trust Research Advisory (TRA) has voted PVR Ltd as the most trusted brand in the entertainment category.
PVR is the only brand in the entertainment category that made it in the 300 most trusted brands list. The report has ranked the country’s first multiplex at the 217th place.
Commented PVR Ltd chairman and managing director Ajay Bijli, “We are quite overwhelmed to make it to the list of most trusted brands in the country; it truly seems that our efforts have finally paid off. The company continues to push the frontiers of excellence and innovation; these are the qualities that have placed PVR as India’s leading lifestyle entertainment provider.”
Over the past decade, Bijli has spearheaded PVR’s journey from being India’s first multiplex to being a brand synonymous with movies, quality exhibitions and youth-oriented promotions. From a single multiplex in 1997, the company now stands at 158 screens spread over 20 key cities in India and 36 cinemas.
Trust Research Advisory (TRA) is a leading research organisation dedicated to understanding and simplifying concepts related to trust.
Hindi
VAM Summit & The Content Hub to host VFX breakdown of ‘Border 2’
Siddhartha Jayakar to unpack film’s war visuals at Mumbai event
MUMBAI: A making-of session on Border 2, known for its war portrayal, will be held at the VAM (VFX and More) Summit and The Content Hub. The session will be led by Labyrinth Studios co-founder and creative director Siddhartha Jayakar.
Mumbai-based Labyrinth Studios has worked across blockbuster films, television shows, and commercials spanning multiple genres, including projects like IC814 The Kandahar Hijack, Thamma, Kalki, Sitaare Zameen Par and many more.
The VAM Summit and The Content Hub continue their legacy of spotlighting key trends and developments shaping the filmmaking, content and VFX industries. Taking place across 14 and 15 May 2026 at Nesco, Mumbai, the event will conclude with the VAM Awards on the evening of 15 May.
The ceremony will spotlight the best in visual effects, recognising top artistry and technical excellence from VFX studios, freelancers, and production houses.
This year’s combined theme, “AI x Creativity: Redefining Storytelling in 2026” and “Content Acceleration: The Race for Attention,” highlights the growing role of artificial intelligence and the increasing pace of content creation in shaping the future of storytelling.
The event will offer audiences a comprehensive look at the latest trends and developments in content consumption, regional content, visual effects, AI-powered creative workflows and related fields through a curated programme of keynotes, panel discussions, presentations, making-of sessions, and fireside chats, concluding with the awards ceremony.
The event will be graced by big names in the filmmaking and entertainment industry, some of which include Reliance Entertainment CEO Shibasish Sarkar, Red Chillies Entertainment producer Aashish Singh, Black Warrant series co creator Satyanshu Singh, Roy Kapur Films business head Malvika Khatri, Sony south-regional chief content officer Rajaram Sundaram and Google AI head of sales Naren Kachroo. Participating VFX studios include Dneg, Framestore, PhantomFX, NY VFXWaala, philmCGI and more.
The combined platform is set to bring together producers, cinematographers, VFX supervisors, studio heads, technologists, AI developers, content creators, filmmakers, directors and many more.
The event is co-powered by SideFX and Tathastu Techno Solutions. The associate partners include ARK Infosolutions, Autodesk, and Foundry. The industry partners are Chana Jor, Famous Studios and Hoichoi. The community partner is MIDCCA.
For more information, visit here: https://event.animationxpress.com/vam/ and https://www.thecontenthub.in/
To register for VAM Summit & The Content Hub: https://event.animationxpress.com/vam_summit_2026/index.php
