Smaller, affordable multiplexes will help the chain tap 300 underserved cities
New low-cost cinema format targets tier-II and tier-III markets with Rs 1.9 crore screens
Chain bets on out-of-home entertainment as films remain core business
Ajay Bijli says films remain the core business as cinema chain broadens alternate content strategy
Cinema tills keep ringing as strong film slate, higher ticket prices lift quarterly earnings
