Brands
Sealed with a Kiss Nykaa Posts Love at Palladium
Pink pop up at Phoenix Palladium runs 6 to 15 February 2026.
MUMBAI: Love is in the mail and this time it comes with lipstick. This Valentine’s season, Nykaa is swapping checkout counters for letter counters with the launch of its Nykaa Love Post Office, an immersive pop up at Phoenix Palladium Mall. Running from 6 February to 15 February 2026, the activation turns beauty shopping into something closer to a handwritten confession.
Set up opposite Uniqlo and next to PVR, the space trades bills for blush and parcels for poetry. Designed in soft pinks and Nykaa’s signature hues, the booth resembles a whimsical post office where shoppers can pen old school Valentine’s notes and drop them into a statement pink letter box at the centre of the installation.
From there, the brand plays cupid. The handwritten notes are paired with carefully chosen beauty gifts, transforming a routine purchase into a rom com style surprise.
The idea leans into the sentiment that Valentine’s Day is not reserved for couples alone. Visitors can write to a boyfriend or girlfriend, but also to a sibling, a best friend or a mother. A lipstick for your bestie, a glow kit for your partner or a self love treat for yourself all fit within the same pink envelope.
The pop up doubles up as a discovery playground, bringing together brands such as Nykaa Cosmetics, Nykaa Wanderlust, Kay Beauty, Dot and Key, Charlotte Tilbury, Supergoop, Sol De Janeiro, Tom Ford, Mac, e.l.f., YSL Beauty, Clinique, Laneige, Pixi and Wishcare. With heart motifs, dreamy décor and Instagram ready corners, the activation is as much about the picture as the purchase.
To sweeten the deal, Nykaa is offering Valentine’s exclusive Buy More Get More promotions, stacked discounts on existing deals and complimentary gifts on select purchases, nudging shoppers to indulge a little further.
Anchored in the theme This Valentine’s Day, Nykaa delivers love, the Love Post Office blends retail and ritual in a way that feels deliberately nostalgic. In a season dominated by instant messages and last minute deliveries, the brand is betting on the charm of pen, paper and a perfectly chosen beauty box.
For mall goers between 6 and 15 February 2026, the message is simple. Slow down, scribble something sweet and let love be posted the old fashioned way, with a little help from a pink letter box.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
