DTH
Star unwavering over Radio City
NEW DELHI: Star may have decided to play it down where Star News and its proposed DTH venture were concerned, but on the Radio City, its ally, Music Broadcast Pvt. Ltd. (MBPL) front the Rupert Murdoch broadcaster is maintaining a strident posture.
According to Indian government sources, MBPL has sought more legal help and got a restraint order yesterday from the Mumbai high court that the government cannot force it to give information about Digi Wave, a Star India subsidiary, with which the FM radio licence holder has an agreement for marketing, ad sales and content.
Radio City is the brand name under which licence holder MBPL operates private FM radio stations in Lucknow, Delhi and Mumbai. Radio Citys operations had been brought under the scanner as the government thinks that it is Star that actually controls Radio Citys operations and the licence holder has outsourced most critical functions of the operation.
As per information available with indiantelevision.com, the latest move by MBPL is to protect itself from being deprived of the licence. Its plea before the court has been that the government would not force it to give information about Digi Wave and if the government really needs information regarding the company, it should be obtained directly from the company concerned..
“The government is studying its legal standing, an official of the information and broadcasting ministry said after telling journalists that MBPL has got itself further legal protection on being quizzed by the government on various aspects Radio City, including the loan extended by Digi Wave to MBPL.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
